{"id":10280,"date":"2025-10-27T18:52:04","date_gmt":"2025-10-27T18:52:04","guid":{"rendered":"https:\/\/gosnappy.io\/blog\/?p=10280"},"modified":"2025-10-27T19:40:05","modified_gmt":"2025-10-27T19:40:05","slug":"how-lcbo-wholesale-pricing-changes-affect-ontario-restaurants","status":"publish","type":"post","link":"https:\/\/gosnappy.io\/blog\/how-lcbo-wholesale-pricing-changes-affect-ontario-restaurants\/","title":{"rendered":"How LCBO Wholesale Pricing Changes Affect Ontario Restaurants"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10280\" class=\"elementor elementor-10280\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d002941 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5d002941\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16876029 elementor-widget elementor-widget-image\" data-id=\"16876029\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/10\/lcbo-wholesale-pricing-changes.jpg\" class=\"attachment-full size-full wp-image-10281\" alt=\"lcbo wholesale pricing changes\" srcset=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/10\/lcbo-wholesale-pricing-changes.jpg 1280w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/10\/lcbo-wholesale-pricing-changes-300x169.jpg 300w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/10\/lcbo-wholesale-pricing-changes-1024x576.jpg 1024w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/10\/lcbo-wholesale-pricing-changes-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cef2b8b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1cef2b8b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-589cd0d9 elementor-widget elementor-widget-heading\" data-id=\"589cd0d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How LCBO Wholesale Pricing Changes Affect Ontario Restaurants\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4420f17b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4420f17b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2bb20d1d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2bb20d1d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16f12341 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"16f12341\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/2b6793a050f46c686ddf577fa0fe50b87ee8c39eef754eff32cf9b53832229e2?s=200&#038;d=mm&#038;r=g\" alt=\"Picture of Thomas Campbell\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThomas Campbell\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-785231da e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"785231da\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6456fb6c elementor-widget elementor-widget-text-editor\" data-id=\"6456fb6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>October 27th, 2025<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c9105dc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5c9105dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35f34a83 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"35f34a83\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81d403a elementor-widget elementor-widget-text-editor\" data-id=\"81d403a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/www.doingbusinesswithlcbo.com\/content\/dbwl\/en\/basepage\/home\/updates\/upcoming-changes-to-wholesale-pricing.html\">Liquor Control Board of Ontario (LCBO)<\/a> is overhauling its beverage alcohol wholesale pricing model, moving from the long-standing &#8220;LCBO retail minus discount&#8221; approach to a new, industry-standard <strong>&#8220;cost plus&#8221; formula, effective January 1, 2026<\/strong>. These changes are part of a broader shift that will see the LCBO become the exclusive wholesaler of beverage alcohol in Ontario.<\/p><p>For Ontario\u2019s restaurants, bars, and other hospitality licensees, this change introduces a new, streamlined pricing structure while maintaining some flexibility for beer purchases. Here is what Ontario restaurant operators should know before these changes come into effect.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-620a19d9 elementor-widget elementor-widget-text-editor\" data-id=\"620a19d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>\u00a0Summary<\/h4><ul><li><strong>New Pricing Model: <\/strong>The LCBO is switching to a &#8220;cost plus&#8221; wholesale pricing model, replacing the &#8220;retail minus discount&#8221; approach, effective January 1, 2026.<\/li><li><strong>Calculation:<\/strong> The price is based on Landed Cost + Wholesale Mark-up + COSD (if applicable) + HST + Deposit.<\/li><li><strong>Tiered Mark-ups:<\/strong> Mark-ups vary by product category (Spirits, Wine, RTD, Cider) and ABV as a percentage of landed cost, while Beer mark-ups are volumetric ($\/litre).<\/li><li><strong>Hospitality Pricing:<\/strong> Hospitality licensees (restaurants\/bars) use the same new structure and rates, but brewers can set a different supplier quote for their sales.<\/li><li><strong>Supplier Deadline:<\/strong> Alcohol suppliers must submit new quotes by November 20, 2025, to establish pricing under the new model.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-788f851c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"788f851c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4c60dc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1c4c60dc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61041cdd elementor-widget elementor-widget-heading\" data-id=\"61041cdd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Move to a Cost-Plus Model<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-560ca29b elementor-widget elementor-widget-text-editor\" data-id=\"560ca29b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new pricing formula is designed to simplify the current model, which was complex, involving various mark-ups, levies, and fees that tied the wholesale price to the fluctuating LCBO retail price. The new wholesale price will be calculated using a cost-plus formula: <strong>Landed Cost + LCBO Wholesale Mark-up + Cost of Service Differential (COSD, if applicable) + HST + Container Deposit<\/strong>.<\/p><p>The <strong>Landed Cost<\/strong> is the supplier quote plus Federal excise tax, import duties, and freight.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b0d4a elementor-widget elementor-widget-heading\" data-id=\"2c5b0d4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">New Wholesale Mark-up Rates<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f94ea6 elementor-widget elementor-widget-text-editor\" data-id=\"68f94ea6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"f67c9d0b-9d63-482b-a135-e8365b153cda\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>The new structure establishes five distinct product categories for pricing purposes:<\/p><ul><li>Spirits<\/li><li>Wine<\/li><li>Ready-to-Drink (RTD)<\/li><li>Cider<\/li><li>Beer<\/li><\/ul><p><strong>For Spirits, Wine, RTD, and Cider: <\/strong>The wholesale mark-up will be a fixed percentage of the landed cost, with the rate determined by the product category and its Alcohol by Volume (ABV) tier. A Cost of Service Differential (COSD) is then applied volumetrically ($\/litre) after the mark-up for imported products in these categories. For example, wine with an ABV between 7.2% and 18% would be subject to a 73% wholesale mark-up on the landed cost.<br \/><br \/><strong>For Beer:<\/strong> The wholesale mark-up is applied on volume ($\/litre). The rate is differentiated based on the brewery type (Manufacturer or Microbrewer) and the format (Packaged or Draught). For a Microbrewer, the packaged beer mark-up is $0.67\/litre, while draught is $0.61\/litre.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b61026e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b61026e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4af492ea e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4af492ea\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-22e5487c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"22e5487c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b43a968 elementor-widget elementor-widget-html\" data-id=\"3b43a968\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/8482141.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"ec09b4fa-d50e-48cf-a410-2404dc095124\" data-portal-id=\"8482141\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e0e6dd elementor-widget elementor-widget-heading\" data-id=\"55e0e6dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Impact on Hospitality Licensees<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9fc8b1 elementor-widget elementor-widget-text-editor\" data-id=\"6d9fc8b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"f67c9d0b-9d63-482b-a135-e8365b153cda\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p><strong>Structure and Rates:<\/strong> The same cost-plus structure and mark-up rates that apply to other wholesale customers (grocery stores, convenience stores, The Beer Store, LCOs, and LCBO retail) will apply to hospitality licensees.<\/p><p><strong>Brewers&#8217; Flexibility:<\/strong> For beer purchased by hospitality licensees, brewers may continue to set a different quote, which will result in a different wholesale price.<\/p><p><strong>Current Discount Phase-out:<\/strong> The new model replaces the current retail-minus-discount system. Under the current system, bars and restaurants received a wholesale price that effectively saved them 20% compared to the retail price (achieved by a 10% discount and elimination of a 6% mark-up on some categories). This discount rate was temporarily increased to 15% for eligible businesses from May 26, 2025, to December 31, 2025.<\/p><p><strong>Direct Delivery:<\/strong> There are no changes to the pricing structure for the direct delivery program at this time.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8c227 elementor-widget elementor-widget-heading\" data-id=\"6b8c227\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Supplier Action<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32264e3b elementor-widget elementor-widget-text-editor\" data-id=\"32264e3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"f67c9d0b-9d63-482b-a135-e8365b153cda\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>To establish the new wholesale pricing, alcohol suppliers have a limited window to adjust their quotes before the new model takes effect. The deadline for quote submission for all products except Ontario beer, which are used to determine both the LCBO wholesale and retail price, is November 20, 2025. The new wholesale pricing will be effective January 1, 2026, with the corresponding LCBO retail price change taking effect later, on February 2, 2026.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-483f0f7f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"483f0f7f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d53bd3b elementor-widget elementor-widget-heading\" data-id=\"4d53bd3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61c533a0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"61c533a0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a021d6a elementor-widget elementor-widget-text-editor\" data-id=\"7a021d6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The shift to the &#8220;cost plus&#8221; wholesale pricing model on January 1, 2026, marks a fundamental change in how beverage alcohol is priced in Ontario. By moving away from the retail-minus discount structure, the LCBO is implementing a <strong>system that aligns with industry best practices<\/strong> and aims to streamline the wholesale business. <br \/><br \/>For Ontario&#8217;s restaurants and bars, the <strong>new model introduces a highly categorized and transparent formula based on landed cost, fixed mark-ups, and COSD<\/strong>, while maintaining flexibility for brewers to set differing quotes for hospitality beer sales. As the deadline for supplier quote adjustments approaches, all stakeholders must familiarize themselves with the new categories, mark-up rates, and calculation methods to successfully navigate this modernized marketplace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45a1f768 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"45a1f768\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae88a82 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7ae88a82\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f455ec3 elementor-widget elementor-widget-heading\" data-id=\"5f455ec3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52ef47af e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"52ef47af\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f908360 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2f908360\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56028a65 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"56028a65\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-100ec038 elementor-widget elementor-widget-toggle\" data-id=\"100ec038\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2691\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2691\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How does the new \"cost plus\" model differ from the old pricing for hospitality licensees?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2691\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2691\"><p>The new &#8220;cost plus&#8221; model replaces the former &#8220;LCBO retail minus discount&#8221; structure. The old model tied the wholesale price to the final LCBO retail price. The new model calculates the wholesale price based on the product&#8217;s Landed Cost (supplier quote + duties\/freight) plus a fixed wholesale mark-up, a Cost of Service Differential (COSD), HST, and container deposit.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2692\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2692\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Will all hospitality licensees pay the exact same wholesale price as grocery and convenience stores?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2692\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2692\"><p>The new pricing structure and mark-up rates are uniform and will apply to all wholesale customers, including grocery stores, convenience stores, The Beer Store, and hospitality licensees. However, the documentation notes that for sales to hospitality licensees, brewers may set a different supplier quote, which can result in a different final wholesale price for beer.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2693\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2693\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is the deadline for suppliers to submit their quotes under the new pricing model?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2693\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2693\"><div class=\"flex flex-grow flex-col max-w-full\">Alcohol suppliers must submit their new quotes by November 20, 2025, for most products. These quotes will be used to determine the new LCBO wholesale price, which becomes effective on January 1, 2026<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c825f7f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1c825f7f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14b1e0b0 elementor-widget elementor-widget-table-of-contents\" data-id=\"14b1e0b0\" data-element_type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__14b1e0b0\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78d02071 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"78d02071\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14ac89f9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"14ac89f9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-723f20d5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"723f20d5\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d79f078 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1d79f078\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-468252b1 elementor-widget elementor-widget-heading\" data-id=\"468252b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Get The Latest Restaurant Data, Trends &amp; Tips<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1980b42d elementor-widget elementor-widget-html\" data-id=\"1980b42d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"8482141\",\n    formId: \"1f07a5de-4958-4b48-a370-e0e1b24a97a3\"\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2df8940b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2df8940b\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How LCBO Wholesale Pricing Changes Affect Ontario Restaurants October 27th, 2025 The Liquor Control Board of Ontario (LCBO) is overhauling its beverage alcohol wholesale pricing model, moving from the long-standing &#8220;LCBO retail minus discount&#8221; approach to a new, industry-standard &#8220;cost plus&#8221; formula, effective January 1, 2026. These changes are part of a broader shift that will see the LCBO become the exclusive wholesaler of beverage alcohol in Ontario. For Ontario\u2019s restaurants, bars, and other hospitality licensees, this change introduces a new, streamlined pricing structure while maintaining some flexibility for beer purchases. Here is what Ontario restaurant operators should know before these changes come into effect. \u00a0 \u00a0Summary New Pricing Model: The LCBO is switching to a &#8220;cost plus&#8221; wholesale pricing model, replacing the &#8220;retail minus discount&#8221; approach, effective January 1, 2026. Calculation: The price is based on Landed Cost + Wholesale Mark-up + COSD (if applicable) + HST + Deposit. Tiered Mark-ups: Mark-ups vary by product category (Spirits, Wine, RTD, Cider) and ABV as a percentage of landed cost, while Beer mark-ups are volumetric ($\/litre). Hospitality Pricing: Hospitality licensees (restaurants\/bars) use the same new structure and rates, but brewers can set a different supplier quote for their sales. Supplier Deadline: Alcohol suppliers must submit new quotes by November 20, 2025, to establish pricing under the new model. The Move to a Cost-Plus Model The new pricing formula is designed to simplify the current model, which was complex, involving various mark-ups, levies, and fees that tied the wholesale price to the fluctuating LCBO retail price. The new wholesale price will be calculated using a cost-plus formula: Landed Cost + LCBO Wholesale Mark-up + Cost of Service Differential (COSD, if applicable) + HST + Container Deposit. The Landed Cost is the supplier quote plus Federal excise tax, import duties, and freight. New Wholesale Mark-up Rates The new structure establishes five distinct product categories for pricing purposes: Spirits Wine Ready-to-Drink (RTD) Cider Beer For Spirits, Wine, RTD, and Cider: The wholesale mark-up will be a fixed percentage of the landed cost, with the rate determined by the product category and its Alcohol by Volume (ABV) tier. A Cost of Service Differential (COSD) is then applied volumetrically ($\/litre) after the mark-up for imported products in these categories. For example, wine with an ABV between 7.2% and 18% would be subject to a 73% wholesale mark-up on the landed cost. For Beer: The wholesale mark-up is applied on volume ($\/litre). The rate is differentiated based on the brewery type (Manufacturer or Microbrewer) and the format (Packaged or Draught). For a Microbrewer, the packaged beer mark-up is $0.67\/litre, while draught is $0.61\/litre. Impact on Hospitality Licensees Structure and Rates: The same cost-plus structure and mark-up rates that apply to other wholesale customers (grocery stores, convenience stores, The Beer Store, LCOs, and LCBO retail) will apply to hospitality licensees. Brewers&#8217; Flexibility: For beer purchased by hospitality licensees, brewers may continue to set a different quote, which will result in a different wholesale price. Current Discount Phase-out: The new model replaces the current retail-minus-discount system. Under the current system, bars and restaurants received a wholesale price that effectively saved them 20% compared to the retail price (achieved by a 10% discount and elimination of a 6% mark-up on some categories). This discount rate was temporarily increased to 15% for eligible businesses from May 26, 2025, to December 31, 2025. Direct Delivery: There are no changes to the pricing structure for the direct delivery program at this time. Supplier Action To establish the new wholesale pricing, alcohol suppliers have a limited window to adjust their quotes before the new model takes effect. The deadline for quote submission for all products except Ontario beer, which are used to determine both the LCBO wholesale and retail price, is November 20, 2025. The new wholesale pricing will be effective January 1, 2026, with the corresponding LCBO retail price change taking effect later, on February 2, 2026. Conclusion The shift to the &#8220;cost plus&#8221; wholesale pricing model on January 1, 2026, marks a fundamental change in how beverage alcohol is priced in Ontario. By moving away from the retail-minus discount structure, the LCBO is implementing a system that aligns with industry best practices and aims to streamline the wholesale business. For Ontario&#8217;s restaurants and bars, the new model introduces a highly categorized and transparent formula based on landed cost, fixed mark-ups, and COSD, while maintaining flexibility for brewers to set differing quotes for hospitality beer sales. As the deadline for supplier quote adjustments approaches, all stakeholders must familiarize themselves with the new categories, mark-up rates, and calculation methods to successfully navigate this modernized marketplace. FAQ How does the new &#8220;cost plus&#8221; model differ from the old pricing for hospitality licensees? The new &#8220;cost plus&#8221; model replaces the former &#8220;LCBO retail minus discount&#8221; structure. The old model tied the wholesale price to the final LCBO retail price. The new model calculates the wholesale price based on the product&#8217;s Landed Cost (supplier quote + duties\/freight) plus a fixed wholesale mark-up, a Cost of Service Differential (COSD), HST, and container deposit. Will all hospitality licensees pay the exact same wholesale price as grocery and convenience stores? The new pricing structure and mark-up rates are uniform and will apply to all wholesale customers, including grocery stores, convenience stores, The Beer Store, and hospitality licensees. However, the documentation notes that for sales to hospitality licensees, brewers may set a different supplier quote, which can result in a different final wholesale price for beer. What is the deadline for suppliers to submit their quotes under the new pricing model? Alcohol suppliers must submit their new quotes by November 20, 2025, for most products. These quotes will be used to determine the new LCBO wholesale price, which becomes effective on January 1, 2026 Table of Contents Get The Latest Restaurant Data, Trends &amp; Tips<\/p>\n","protected":false},"author":3,"featured_media":10281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"taxonomy\/team":[],"class_list":["post-10280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-operations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How LCBO Wholesale Pricing Changes Affect Ontario Restaurants<\/title>\n<meta name=\"description\" content=\"Review the LCBO&#039;s shift to a cost-plus wholesale pricing model effective January 1, 202 and its specific impact on Ontario restaurants and bars.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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Campbell","author_link":"https:\/\/gosnappy.io\/blog\/author\/thoms\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/gosnappy.io\/blog\/category\/operations\/\" rel=\"category tag\">Operations<\/a>","rttpg_excerpt":"How LCBO Wholesale Pricing Changes Affect Ontario Restaurants October 27th, 2025 The Liquor Control Board of Ontario (LCBO) is overhauling its beverage alcohol wholesale pricing model, moving from the long-standing &#8220;LCBO retail minus discount&#8221; approach to a new, industry-standard &#8220;cost plus&#8221; formula, effective January 1, 2026. 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