{"id":12050,"date":"2025-05-23T21:31:50","date_gmt":"2025-05-23T21:31:50","guid":{"rendered":"https:\/\/gosnappy.io\/blog\/?p=9393"},"modified":"2026-07-30T14:17:56","modified_gmt":"2026-07-30T14:17:56","slug":"comment-augmenter-les-taux-de-conversion-des-commandes-de-pizzas-en-ligne","status":"publish","type":"post","link":"https:\/\/gosnappy.io\/blog\/fr\/comment-augmenter-les-taux-de-conversion-des-commandes-de-pizzas-en-ligne\/","title":{"rendered":"Comment augmenter les taux de conversion des commandes de pizzas en ligne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12050\" class=\"elementor elementor-12050\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5eb20c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6b5eb20c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c35b797 elementor-widget elementor-widget-image\" data-id=\"6c35b797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"544\" src=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/05\/conversion-rates-online-order-pizza.png\" class=\"attachment-full size-full wp-image-9394\" alt=\"conversion rates online order pizza\" srcset=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/05\/conversion-rates-online-order-pizza.png 800w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/05\/conversion-rates-online-order-pizza-300x204.png 300w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/05\/conversion-rates-online-order-pizza-768x522.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-134b1753 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"134b1753\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3062c5cd elementor-widget elementor-widget-heading\" data-id=\"3062c5cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment augmenter les taux de conversion des commandes de pizzas en ligne<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-563e7b99 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"563e7b99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-186e720d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"186e720d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-528322bc elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"528322bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/2b6793a050f46c686ddf577fa0fe50b87ee8c39eef754eff32cf9b53832229e2?s=200&#038;d=mm&#038;r=g\" alt=\"Picture of Thomas Campbell\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThomas Campbell\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62880da1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"62880da1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf8c9e6 elementor-widget elementor-widget-text-editor\" data-id=\"3cf8c9e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>23 mai 2025<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ebda609 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6ebda609\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-298df676 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"298df676\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1be8e109 elementor-widget elementor-widget-text-editor\" data-id=\"1be8e109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"310d2e91-2116-47fe-90e4-dce20c165253\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Avec la commande en ligne qui domine d\u00e9sormais le march\u00e9 de la pizza aux \u00c9tats-Unis et au Canada, am\u00e9liorer votre taux de conversion num\u00e9rique est essentiel pour augmenter votre chiffre d&#8217;affaires. Une l\u00e9g\u00e8re hausse de ce taux peut se traduire par une augmentation significative des ventes et une meilleure fid\u00e9lisation de la client\u00e8le. Ce guide pratique pr\u00e9sente 10 strat\u00e9gies \u00e9prouv\u00e9es pour aider les pizzerias \u00e0 transformer davantage de visiteurs en ligne en clients.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ddeea00 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3ddeea00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-743786bf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"743786bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6286c8fc elementor-widget elementor-widget-heading\" data-id=\"6286c8fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Priorit\u00e9 \u00e0 l'optimisation pour mobile\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5326 elementor-widget elementor-widget-text-editor\" data-id=\"4d5326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"f67c9d0b-9d63-482b-a135-e8365b153cda\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Plus de 60 % des commandes de repas en ligne sont pass\u00e9es via smartphone. Pourtant, les utilisateurs mobiles abandonnent plus souvent leur panier \u00e0 cause des petits \u00e9crans et des interfaces peu intuitives. Assurez-vous que votre site de commande soit adapt\u00e9 aux mobiles, avec un temps de chargement rapide, des appels \u00e0 l&#8217;action clairs et une navigation simple. Pizza Hut a constat\u00e9 une augmentation de 30 % de ses conversions apr\u00e8s avoir repens\u00e9 son application en privil\u00e9giant une approche mobile-first.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b156dfc elementor-widget elementor-widget-heading\" data-id=\"1b156dfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Utilisez des photos et des descriptions de haute qualit\u00e9.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54d72634 elementor-widget elementor-widget-text-editor\" data-id=\"54d72634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"f67c9d0b-9d63-482b-a135-e8365b153cda\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Des visuels attrayants peuvent d\u00e9clencher des achats impulsifs. Utilisez de vraies photos haute r\u00e9solution de vos plats et r\u00e9digez des descriptions courtes et all\u00e9chantes. Des tests A\/B men\u00e9s par des restaurants ind\u00e9pendants ont d\u00e9montr\u00e9 que l&#8217;ajout de photos de pizzas r\u00e9elles aux menus augmentait le taux d&#8217;ajout au panier jusqu&#8217;\u00e0 24 %.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5a200a elementor-widget elementor-widget-heading\" data-id=\"4c5a200a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Simplifiez le passage en caisse<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c79ff9c elementor-widget elementor-widget-text-editor\" data-id=\"4c79ff9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"f67c9d0b-9d63-482b-a135-e8365b153cda\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>R\u00e9duisez le nombre de champs \u00e0 remplir et proposez le paiement invit\u00e9. Int\u00e9grez des fonctionnalit\u00e9s telles que la saisie automatique des adresses et les portefeuilles num\u00e9riques s\u00e9curis\u00e9s (Apple Pay, Google Pay, etc.). Des \u00e9tudes montrent qu&#8217;une exp\u00e9rience de paiement simplifi\u00e9e entra\u00eene une augmentation de 20 \u00e0 35 % du nombre de transactions finalis\u00e9es.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ec1920 elementor-widget elementor-widget-heading\" data-id=\"55ec1920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mettre en avant les articles populaires et embl\u00e9matiques<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654b01a8 elementor-widget elementor-widget-text-editor\" data-id=\"654b01a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"f67c9d0b-9d63-482b-a135-e8365b153cda\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Mettez en avant vos meilleures ventes, vos formules et vos pizzas signature sur votre page d&#8217;accueil et votre menu de commande. Utilisez des badges comme \u00ab\u00a0Coup de c\u0153ur des clients\u00a0\u00bb ou \u00ab\u00a0Les plus command\u00e9es\u00a0\u00bb. Cela facilitera le choix des clients et acc\u00e9l\u00e9rera le passage en caisse.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dce67b2 elementor-widget elementor-widget-heading\" data-id=\"1dce67b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Proposez des ventes additionnelles et des offres group\u00e9es strat\u00e9giques<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30de6666 elementor-widget elementor-widget-text-editor\" data-id=\"30de6666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"f67c9d0b-9d63-482b-a135-e8365b153cda\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Utilisez la vente incitative intelligente pour augmenter la valeur des commandes sans perturber le service. Proposez des articles compl\u00e9mentaires (par exemple\u00a0: \u00ab\u00a0Ajoutez du pain au fromage pour 3\u00a0$\u00a0\u00bb) ou des offres group\u00e9es (par exemple\u00a0: \u00ab\u00a0Formule familiale\u00a0: 2 grandes pizzas + boissons pour 25\u00a0$\u00a0\u00bb). Domino&#8217;s et Papa John&#8217;s obtiennent r\u00e9guli\u00e8rement des paniers plus \u00e9lev\u00e9s gr\u00e2ce \u00e0 cette strat\u00e9gie.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65e9923b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"65e9923b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-622e5e3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"622e5e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-427996e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"427996e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a3fcb6 elementor-widget elementor-widget-html\" data-id=\"3a3fcb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/8482141.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"ec09b4fa-d50e-48cf-a410-2404dc095124\" data-portal-id=\"8482141\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28bf66ff elementor-widget elementor-widget-heading\" data-id=\"28bf66ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">R\u00e9duisez les frictions gr\u00e2ce \u00e0 une communication claire<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbfe1c1 elementor-widget elementor-widget-text-editor\" data-id=\"2fbfe1c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"f67c9d0b-9d63-482b-a135-e8365b153cda\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Soyez transparent d\u00e8s le d\u00e9but du processus de commande concernant les d\u00e9lais, les zones et les frais de livraison. Indiquez clairement les attentes et permettez la planification des commandes. \u00c9vitez les mauvaises surprises au moment du paiement qui pourraient entra\u00eener des annulations de derni\u00e8re minute.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-135381d elementor-widget elementor-widget-heading\" data-id=\"135381d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Offres \u00e0 dur\u00e9e limit\u00e9e<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd1bedf elementor-widget elementor-widget-text-editor\" data-id=\"3fd1bedf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"f67c9d0b-9d63-482b-a135-e8365b153cda\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>L&#8217;urgence stimule les conversions. Mettez en avant vos offres \u00e0 dur\u00e9e limit\u00e9e aux heures de pointe (ex.\u00a0: \u00ab\u00a02\u00a0\u20ac de r\u00e9duction sur toute pizza moyenne aujourd&#8217;hui seulement\u00a0!\u00a0\u00bb). Utilisez des comptes \u00e0 rebours ou des alertes par e-mail\/SMS pour g\u00e9n\u00e9rer du trafic et inciter \u00e0 l&#8217;achat.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575fd1c elementor-widget elementor-widget-heading\" data-id=\"575fd1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Renforcer la confiance tout au long du processus de paiement\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-359a946d elementor-widget elementor-widget-text-editor\" data-id=\"359a946d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"f67c9d0b-9d63-482b-a135-e8365b153cda\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Affichez des indicateurs de confiance tels que les certificats SSL, les badges de paiement s\u00e9curis\u00e9 et les avis clients authentiques. Veillez \u00e0 ce que l&#8217;exp\u00e9rience de marque soit coh\u00e9rente avec votre magasin physique\u00a0: un site web clair et soign\u00e9 renforce la perception de la qualit\u00e9 et rassure les clients.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cae2a77 elementor-widget elementor-widget-heading\" data-id=\"cae2a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mise en place du suivi des commandes et des notifications<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbd873e elementor-widget elementor-widget-text-editor\" data-id=\"3dbd873e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"f67c9d0b-9d63-482b-a135-e8365b153cda\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Envoyez des notifications par SMS ou e-mail d\u00e8s la validation de la commande. Ces mises \u00e0 jour en temps r\u00e9el rassurent le client et am\u00e9liorent son exp\u00e9rience, l&#8217;incitant ainsi \u00e0 renouveler son achat. Les restaurants qui utilisent le suivi des commandes en direct ont constat\u00e9 une augmentation de 15 % de la fid\u00e9lisation de leur client\u00e8le.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d30128 elementor-widget elementor-widget-heading\" data-id=\"7d30128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Analyser et it\u00e9rer<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc59fc7 elementor-widget elementor-widget-text-editor\" data-id=\"fc59fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"f67c9d0b-9d63-482b-a135-e8365b153cda\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Utilisez les cartes thermiques, Google Analytics et les donn\u00e9es de la plateforme pour comprendre les abandons. Testez diff\u00e9rentes mises en page, l&#8217;emplacement des \u00e9l\u00e9ments de menu et les strat\u00e9gies de tarification. M\u00eame de petites modifications de l&#8217;exp\u00e9rience utilisateur, bas\u00e9es sur le comportement r\u00e9el des utilisateurs, peuvent augmenter la conversion de 5 \u00e0 10 %.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1edc47 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e1edc47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29208235 elementor-widget elementor-widget-heading\" data-id=\"29208235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be0cf56 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3be0cf56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6162d7 elementor-widget elementor-widget-text-editor\" data-id=\"4d6162d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Am\u00e9liorer votre taux de conversion des commandes en ligne ne passe pas par des refontes majeures, mais plut\u00f4t par la simplification du parcours client, l&#8217;instauration d&#8217;un climat de confiance et l&#8217;accompagnement dans ses choix. Que vous teniez une pizzeria ind\u00e9pendante ou une cha\u00eene r\u00e9gionale, l&#8217;application de ces strat\u00e9gies peut vous aider \u00e0 transformer davantage de visiteurs en clients fid\u00e8les.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-643e8437 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"643e8437\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e8e54d4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6e8e54d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac689f3 elementor-widget elementor-widget-html\" data-id=\"ac689f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/8482141.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"523da2d0-fa98-49fb-8f55-065f55c2edb9\" data-portal-id=\"8482141\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3101e elementor-widget elementor-widget-table-of-contents\" data-id=\"7e3101e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__7e3101e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10ad80b8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"10ad80b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55730467 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"55730467\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6694d059 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6694d059\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d016f70 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1d016f70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5bf754 elementor-widget elementor-widget-heading\" data-id=\"4d5bf754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez les derni\u00e8res donn\u00e9es, tendances et conseils sur la restauration<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1c37f2 elementor-widget elementor-widget-html\" data-id=\"4e1c37f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"8482141\",\n    formId: \"1f07a5de-4958-4b48-a370-e0e1b24a97a3\"\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61bee791 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"61bee791\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment augmenter les taux de conversion des commandes de pizzas en ligne 23 mai 2025 Avec la commande en ligne qui domine d\u00e9sormais le march\u00e9 de la pizza aux \u00c9tats-Unis et au Canada, am\u00e9liorer votre taux de conversion num\u00e9rique est essentiel pour augmenter votre chiffre d&#8217;affaires. Une l\u00e9g\u00e8re hausse de ce taux peut se traduire par une augmentation significative des ventes et une meilleure fid\u00e9lisation de la client\u00e8le. Ce guide pratique pr\u00e9sente 10 strat\u00e9gies \u00e9prouv\u00e9es pour aider les pizzerias \u00e0 transformer davantage de visiteurs en ligne en clients. Priorit\u00e9 \u00e0 l&#8217;optimisation pour mobile Plus de 60 % des commandes de repas en ligne sont pass\u00e9es via smartphone. Pourtant, les utilisateurs mobiles abandonnent plus souvent leur panier \u00e0 cause des petits \u00e9crans et des interfaces peu intuitives. Assurez-vous que votre site de commande soit adapt\u00e9 aux mobiles, avec un temps de chargement rapide, des appels \u00e0 l&#8217;action clairs et une navigation simple. Pizza Hut a constat\u00e9 une augmentation de 30 % de ses conversions apr\u00e8s avoir repens\u00e9 son application en privil\u00e9giant une approche mobile-first. Utilisez des photos et des descriptions de haute qualit\u00e9. Des visuels attrayants peuvent d\u00e9clencher des achats impulsifs. Utilisez de vraies photos haute r\u00e9solution de vos plats et r\u00e9digez des descriptions courtes et all\u00e9chantes. Des tests A\/B men\u00e9s par des restaurants ind\u00e9pendants ont d\u00e9montr\u00e9 que l&#8217;ajout de photos de pizzas r\u00e9elles aux menus augmentait le taux d&#8217;ajout au panier jusqu&#8217;\u00e0 24 %. Simplifiez le passage en caisse R\u00e9duisez le nombre de champs \u00e0 remplir et proposez le paiement invit\u00e9. Int\u00e9grez des fonctionnalit\u00e9s telles que la saisie automatique des adresses et les portefeuilles num\u00e9riques s\u00e9curis\u00e9s (Apple Pay, Google Pay, etc.). Des \u00e9tudes montrent qu&#8217;une exp\u00e9rience de paiement simplifi\u00e9e entra\u00eene une augmentation de 20 \u00e0 35 % du nombre de transactions finalis\u00e9es. Mettre en avant les articles populaires et embl\u00e9matiques Mettez en avant vos meilleures ventes, vos formules et vos pizzas signature sur votre page d&#8217;accueil et votre menu de commande. Utilisez des badges comme \u00ab\u00a0Coup de c\u0153ur des clients\u00a0\u00bb ou \u00ab\u00a0Les plus command\u00e9es\u00a0\u00bb. Cela facilitera le choix des clients et acc\u00e9l\u00e9rera le passage en caisse. Proposez des ventes additionnelles et des offres group\u00e9es strat\u00e9giques Utilisez la vente incitative intelligente pour augmenter la valeur des commandes sans perturber le service. Proposez des articles compl\u00e9mentaires (par exemple\u00a0: \u00ab\u00a0Ajoutez du pain au fromage pour 3\u00a0$\u00a0\u00bb) ou des offres group\u00e9es (par exemple\u00a0: \u00ab\u00a0Formule familiale\u00a0: 2 grandes pizzas + boissons pour 25\u00a0$\u00a0\u00bb). Domino&#8217;s et Papa John&#8217;s obtiennent r\u00e9guli\u00e8rement des paniers plus \u00e9lev\u00e9s gr\u00e2ce \u00e0 cette strat\u00e9gie. R\u00e9duisez les frictions gr\u00e2ce \u00e0 une communication claire Soyez transparent d\u00e8s le d\u00e9but du processus de commande concernant les d\u00e9lais, les zones et les frais de livraison. Indiquez clairement les attentes et permettez la planification des commandes. \u00c9vitez les mauvaises surprises au moment du paiement qui pourraient entra\u00eener des annulations de derni\u00e8re minute. Offres \u00e0 dur\u00e9e limit\u00e9e L&#8217;urgence stimule les conversions. Mettez en avant vos offres \u00e0 dur\u00e9e limit\u00e9e aux heures de pointe (ex.\u00a0: \u00ab\u00a02\u00a0\u20ac de r\u00e9duction sur toute pizza moyenne aujourd&#8217;hui seulement\u00a0!\u00a0\u00bb). Utilisez des comptes \u00e0 rebours ou des alertes par e-mail\/SMS pour g\u00e9n\u00e9rer du trafic et inciter \u00e0 l&#8217;achat. Renforcer la confiance tout au long du processus de paiement Affichez des indicateurs de confiance tels que les certificats SSL, les badges de paiement s\u00e9curis\u00e9 et les avis clients authentiques. Veillez \u00e0 ce que l&#8217;exp\u00e9rience de marque soit coh\u00e9rente avec votre magasin physique\u00a0: un site web clair et soign\u00e9 renforce la perception de la qualit\u00e9 et rassure les clients. Mise en place du suivi des commandes et des notifications Envoyez des notifications par SMS ou e-mail d\u00e8s la validation de la commande. Ces mises \u00e0 jour en temps r\u00e9el rassurent le client et am\u00e9liorent son exp\u00e9rience, l&#8217;incitant ainsi \u00e0 renouveler son achat. Les restaurants qui utilisent le suivi des commandes en direct ont constat\u00e9 une augmentation de 15 % de la fid\u00e9lisation de leur client\u00e8le. Analyser et it\u00e9rer Utilisez les cartes thermiques, Google Analytics et les donn\u00e9es de la plateforme pour comprendre les abandons. Testez diff\u00e9rentes mises en page, l&#8217;emplacement des \u00e9l\u00e9ments de menu et les strat\u00e9gies de tarification. M\u00eame de petites modifications de l&#8217;exp\u00e9rience utilisateur, bas\u00e9es sur le comportement r\u00e9el des utilisateurs, peuvent augmenter la conversion de 5 \u00e0 10 %. Conclusion Am\u00e9liorer votre taux de conversion des commandes en ligne ne passe pas par des refontes majeures, mais plut\u00f4t par la simplification du parcours client, l&#8217;instauration d&#8217;un climat de confiance et l&#8217;accompagnement dans ses choix. Que vous teniez une pizzeria ind\u00e9pendante ou une cha\u00eene r\u00e9gionale, l&#8217;application de ces strat\u00e9gies peut vous aider \u00e0 transformer davantage de visiteurs en clients fid\u00e8les. Table des mati\u00e8res D\u00e9couvrez les derni\u00e8res donn\u00e9es, tendances et conseils sur la restauration<\/p>\n","protected":false},"author":3,"featured_media":12051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[],"taxonomy\/team":[],"class_list":["post-12050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-en___fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment augmenter les taux de conversion des commandes de pizzas en ligne<\/title>\n<meta name=\"description\" content=\"Ce guide pratique pr\u00e9sente 10 strat\u00e9gies \u00e9prouv\u00e9es pour aider les propri\u00e9taires de pizzerias \u00e0 transformer davantage de visiteurs en ligne en clients payants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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