{"id":12111,"date":"2025-08-27T20:34:37","date_gmt":"2025-08-27T20:34:37","guid":{"rendered":"https:\/\/gosnappy.io\/blog\/?p=10086"},"modified":"2026-07-29T17:26:35","modified_gmt":"2026-07-29T17:26:35","slug":"la-generation-z-et-lavenir-de-la-commande-de-pizzas-rapport-denquete","status":"publish","type":"post","link":"https:\/\/gosnappy.io\/blog\/fr\/la-generation-z-et-lavenir-de-la-commande-de-pizzas-rapport-denquete\/","title":{"rendered":"La g\u00e9n\u00e9ration Z et l&#8217;avenir de la commande de pizzas &#8211; Rapport d&#8217;enqu\u00eate"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12111\" class=\"elementor elementor-12111\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36896157 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"36896157\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2be377be elementor-widget elementor-widget-image\" data-id=\"2be377be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/gen-z-pizza-ordering-report.webp\" class=\"attachment-full size-full wp-image-10087\" alt=\"gen z pizza ordering report\" srcset=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/gen-z-pizza-ordering-report.webp 1600w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/gen-z-pizza-ordering-report-300x200.webp 300w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/gen-z-pizza-ordering-report-1024x683.webp 1024w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/gen-z-pizza-ordering-report-768x512.webp 768w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/gen-z-pizza-ordering-report-1536x1024.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38ede74f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"38ede74f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c272675 elementor-widget elementor-widget-heading\" data-id=\"1c272675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La g\u00e9n\u00e9ration Z et l'avenir de la commande de pizzas - Rapport d'enqu\u00eate<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-334bbf68 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"334bbf68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-18c41ff8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"18c41ff8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73250ac7 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"73250ac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/2b6793a050f46c686ddf577fa0fe50b87ee8c39eef754eff32cf9b53832229e2?s=200&#038;d=mm&#038;r=g\" alt=\"Picture of Thomas Campbell\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThomas Campbell\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72977980 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"72977980\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79f260f3 elementor-widget elementor-widget-text-editor\" data-id=\"79f260f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>27 ao\u00fbt 2025<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-536b928d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"536b928d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b6c76c0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4b6c76c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ccdb4c elementor-widget elementor-widget-text-editor\" data-id=\"19ccdb4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous pensez que la pizza se r\u00e9sume \u00e0 une p\u00e2te et \u00e0 des garnitures, d\u00e9trompez-vous. Pour la g\u00e9n\u00e9ration Z, c&#8217;est une v\u00e9ritable exp\u00e9rience qui commence sur leur t\u00e9l\u00e9phone et se termine par une story (et peut-\u00eatre une vid\u00e9o TikTok).. <a href=\"https:\/\/www.statista.com\/statistics\/296974\/us-population-share-by-generation\/\"><strong>La g\u00e9n\u00e9ration Z repr\u00e9sente pr\u00e8s de 20 % de la population am\u00e9ricaine, soit 67 millions de personnes.<\/strong><\/a> et red\u00e9finissent la mani\u00e8re dont les pizzerias sont d\u00e9couvertes, o\u00f9 l&#8217;on commande et o\u00f9 l&#8217;on re\u00e7oit des recommandations..&nbsp;<\/p><p>Pour mieux comprendre comment la g\u00e9n\u00e9ration Z aux \u00c9tats-Unis pr\u00e9f\u00e8re commander, d\u00e9couvrir, comparer et utiliser les programmes de fid\u00e9lit\u00e9 des pizzerias, <strong>nous avons interrog\u00e9 530 adultes de la g\u00e9n\u00e9ration Z (18-25 ans)<\/strong> Nous les avons interrog\u00e9s sur leurs pr\u00e9f\u00e9rences en mati\u00e8re de pizza. Vous trouverez ci-dessous les principaux r\u00e9sultats, ainsi que les donn\u00e9es d\u00e9mographiques et la m\u00e9thodologie de l&#8217;enqu\u00eate, pr\u00e9sent\u00e9es \u00e0 la fin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-698730c8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"698730c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-335f6c1a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"335f6c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68fb974b elementor-widget elementor-widget-heading\" data-id=\"68fb974b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Principales conclusions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f88e783 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3f88e783\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39a92c84 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"39a92c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e8620a8 elementor-widget elementor-widget-heading\" data-id=\"5e8620a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. 69,8 % de la g\u00e9n\u00e9ration Z commandent des pizzas au moins une fois par semaine<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24a3825b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"24a3825b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40835bc4 elementor-widget__width-inherit elementor-widget elementor-widget-progress\" data-id=\"40835bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"69.8\" aria-valuetext=\"69.8% (Commander une pizza au moins une fois par semaine)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"69.8\">\n\t\t\t\t<span class=\"elementor-progress-text\">Commander une pizza au moins une fois par semaine<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">69.8%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bff304b elementor-widget elementor-widget-text-editor\" data-id=\"5bff304b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Pr\u00e8s de 70 % des membres de la g\u00e9n\u00e9ration Z interrog\u00e9s (69,8 %) d\u00e9clarent commander des pizzas au moins une fois par semaine, dont 41,5 % plusieurs fois par semaine et 28,3 % chaque semaine. Par ailleurs, 28,3 % indiquent commander des pizzas entre une et trois fois par mois, et seulement 1,9 % moins d&#8217;une fois par mois.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a4c2ff elementor-widget elementor-widget-heading\" data-id=\"36a4c2ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. L'application mobile de la pizzeria est le moyen le plus populaire de commander des pizzas aupr\u00e8s de la g\u00e9n\u00e9ration Z.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6487f99b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6487f99b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cccbef8 elementor-widget elementor-widget-image\" data-id=\"2cccbef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"798\" height=\"521\" src=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-12.32.33-PM.png\" class=\"attachment-large size-large wp-image-10089\" alt=\"\" srcset=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-12.32.33-PM.png 798w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-12.32.33-PM-300x196.png 300w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-12.32.33-PM-768x501.png 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b57823 elementor-widget elementor-widget-text-editor\" data-id=\"5b57823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Parmi les jeunes de la g\u00e9n\u00e9ration Z, les applications mobiles des restaurants sont privil\u00e9gi\u00e9es pour commander des pizzas (79,2 %), suivies des sites web des restaurants (60,4 %). Les commandes par t\u00e9l\u00e9phone restent \u00e9tonnamment courantes (47,2 %), tandis que les applications de livraison tierces comme UberEats, DoorDash et Grubhub sont utilis\u00e9es par 41,5 % des personnes interrog\u00e9es. Un quart d&#8217;entre elles commandent encore directement sur place (26,4 %), environ une personne sur cinq commande via les r\u00e9seaux sociaux (20,8 %), et les chatbots sont quasiment inutilis\u00e9s (1,9 %).<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688d476c elementor-widget elementor-widget-heading\" data-id=\"688d476c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Le budget m\u00e9dian consacr\u00e9 \u00e0 la pizza par la g\u00e9n\u00e9ration Z se situe entre 20 et 29 dollars.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-267c45d4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"267c45d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74fd321a elementor-widget__width-inherit elementor-widget elementor-widget-counter\" data-id=\"74fd321a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">$<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"20\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"> - $29<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5bc072 elementor-widget elementor-widget-text-editor\" data-id=\"7b5bc072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>La plupart des acheteurs de la g\u00e9n\u00e9ration Z d\u00e9pensent g\u00e9n\u00e9ralement dans la fourchette de prix moyenne, 43,4 % d&#8217;entre eux d\u00e9pensant habituellement entre 20 et 29 dollars par commande. Environ 24,5 % d\u00e9pensent entre 10 et 19 dollars, 13,2 % entre 30 et 39 dollars, et 18,9 % sont pr\u00eats \u00e0 d\u00e9penser 40 dollars ou plus. La majorit\u00e9 des commandes se situent dans la fourchette de prix moyenne, mais une part significative est dispos\u00e9e \u00e0 payer plus cher pour des produits plus complets ou haut de gamme.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f4eb7c elementor-widget elementor-widget-heading\" data-id=\"64f4eb7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. 73,6 % passent leurs commandes de pizza sur mobile<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78eecb28 elementor-widget__width-inherit elementor-widget elementor-widget-progress\" data-id=\"78eecb28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"73.6\" aria-valuetext=\"73.6% (Passer la commande sur appareil mobile)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"73.6\">\n\t\t\t\t<span class=\"elementor-progress-text\">Passer la commande sur appareil mobile<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">73.6%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22c23042 elementor-widget elementor-widget-text-editor\" data-id=\"22c23042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>R\u00e8gles mobiles : 73,6 % de la g\u00e9n\u00e9ration Z commandent des pizzas sur un appareil mobile, environ 24,5 % utilisent un ordinateur de bureau ou portable, et les tablettes sont presque n\u00e9gligeables (1,9 %).<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750bdc98 elementor-widget elementor-widget-heading\" data-id=\"750bdc98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. La plupart des membres de la g\u00e9n\u00e9ration Z s'attendent \u00e0 ce que la livraison de pizzas prenne entre 20 et 45 minutes.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-462412ec e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"462412ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9fe6a2 elementor-widget elementor-widget-image\" data-id=\"3d9fe6a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"688\" height=\"454\" src=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-3.32.25-PM.png\" class=\"attachment-large size-large wp-image-10093\" alt=\"\" srcset=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-3.32.25-PM.png 688w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-3.32.25-PM-300x198.png 300w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10386484 elementor-widget elementor-widget-text-editor\" data-id=\"10386484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>La plupart des clients de la g\u00e9n\u00e9ration Z s&#8217;attendent \u00e0 \u00eatre livr\u00e9s en pizza dans un d\u00e9lai raisonnable, et la majorit\u00e9 la veulent livr\u00e9e \u00e0 domicile. <strong data-start=\"83\" data-end=\"100\">20 \u00e0 45 minutes<\/strong> (\u00e0 propos <strong data-start=\"108\" data-end=\"117\">35,8%<\/strong> disons 20 \u00e0 30 minutes et <strong data-start=\"140\" data-end=\"149\">41,5%<\/strong> disons 30 \u00e0 45 minutes). Beaucoup moins de personnes acceptent d&#8217;attendre 45 \u00e0 60 minutes (<strong data-start=\"212\" data-end=\"221\">~3,8%<\/strong>), alors que <strong data-start=\"230\" data-end=\"240\">~18,9%<\/strong> Tol\u00e9rera plus de 60 minutes. Pratiquement personne ne s&#8217;attend \u00e0 ce que ce soit fait en moins de 20 minutes.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ad9006 elementor-widget elementor-widget-heading\" data-id=\"62ad9006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6. 75,5 % disent que le prix est important<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-532e9b4b elementor-widget__width-inherit elementor-widget elementor-widget-counter\" data-id=\"532e9b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"75.5\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d948fb7 elementor-widget elementor-widget-text-editor\" data-id=\"6d948fb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Le prix est un facteur majeur pour la g\u00e9n\u00e9ration Z lorsqu&#8217;il s&#8217;agit de choisir o\u00f9 commander une pizza. <strong data-start=\"79\" data-end=\"97\">trois quarts<\/strong> prix de notation <em data-start=\"112\" data-end=\"123\">Important<\/em> ou <em data-start=\"127\" data-end=\"143\">Tr\u00e8s important<\/em> (\u00e0 propos <strong data-start=\"151\" data-end=\"160\">41,5%<\/strong> Important; <strong data-start=\"172\" data-end=\"179\">34%<\/strong> Tr\u00e8s important). Seule une petite partie se dit neutre (<strong data-start=\"230\" data-end=\"238\">9,4%<\/strong>) ou quelque peu important (<strong data-start=\"263\" data-end=\"272\">15,1%<\/strong>), et pratiquement aucun ne pr\u00e9tend que le prix n&#8217;a pas d&#8217;importance. En bref\u00a0: des prix comp\u00e9titifs et des offres \u00e0 forte valeur ajout\u00e9e sont essentiels, surtout si vous souhaitez fid\u00e9liser une client\u00e8le jeune.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f532d5 elementor-widget elementor-widget-heading\" data-id=\"52f532d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">7. 79,3 % souhaitent un suivi de commande en temps r\u00e9el<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c635e02 elementor-widget__width-inherit elementor-widget elementor-widget-progress\" data-id=\"2c635e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"79.3\" aria-valuetext=\"79.3% (Vous souhaitez un suivi de commande en temps r\u00e9el ?)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"79.3\">\n\t\t\t\t<span class=\"elementor-progress-text\">Vous souhaitez un suivi de commande en temps r\u00e9el ?<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">79.3%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fce3e27 elementor-widget elementor-widget-text-editor\" data-id=\"4fce3e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Le suivi en temps r\u00e9el est primordial pour les jeunes de la g\u00e9n\u00e9ration Z qui commandent des pizzas\u00a0: pr\u00e8s de 80\u00a0% d\u2019entre eux souhaitent pouvoir suivre leur commande en temps r\u00e9el. Seule une petite minorit\u00e9 se montre neutre (5,7\u00a0%) ou juge cela assez important (13,2\u00a0%), tandis que quasiment personne ne le rejette cat\u00e9goriquement.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f1f97e elementor-widget elementor-widget-heading\" data-id=\"40f1f97e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">8. 64,2 % pr\u00e9f\u00e8rent la livraison en main propre<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-574abee6 elementor-widget__width-inherit elementor-widget elementor-widget-counter\" data-id=\"574abee6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"64.2\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b35dbb1 elementor-widget elementor-widget-text-editor\" data-id=\"3b35dbb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>En mati\u00e8re de livraison, la plupart des jeunes de la g\u00e9n\u00e9ration Z privil\u00e9gient toujours le contact humain\u00a0: 64,2\u00a0% optent pour une livraison en main propre. Environ 18,9\u00a0% choisissent la livraison sans contact, tandis que 17\u00a0% n\u2019ont pas de pr\u00e9f\u00e9rence marqu\u00e9e.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91445f8 elementor-widget elementor-widget-heading\" data-id=\"91445f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">9. La livraison gratuite et les offres combin\u00e9es sont les offres sp\u00e9ciales les plus populaires aupr\u00e8s de la g\u00e9n\u00e9ration Z.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2853fa0 elementor-widget elementor-widget-image\" data-id=\"2853fa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"458\" src=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-3.52.15-PM.png\" class=\"attachment-large size-large wp-image-10094\" alt=\"preferred offers\" srcset=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-3.52.15-PM.png 712w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-3.52.15-PM-300x193.png 300w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dbddeb elementor-widget elementor-widget-text-editor\" data-id=\"6dbddeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Les offres sp\u00e9ciales qui s\u00e9duisent le plus la g\u00e9n\u00e9ration Z sont ax\u00e9es sur le rapport qualit\u00e9-prix et la praticit\u00e9. La livraison gratuite arrive en t\u00eate avec 73,6 %, suivie des offres group\u00e9es (62,3 %) et des offres \u00ab un achet\u00e9, un offert \u00bb (49,1 %). Les remises classiques (34 %) ont \u00e9galement un certain attrait, tandis que les points de fid\u00e9lit\u00e9 sont les moins populaires (9,4 %), ce qui montre que les \u00e9conomies imm\u00e9diates priment sur les r\u00e9compenses \u00e0 long terme pour ce groupe.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9fcb0 elementor-widget elementor-widget-heading\" data-id=\"0a9fcb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">10. Le pourboire m\u00e9dian donn\u00e9 par la g\u00e9n\u00e9ration Z pour une pizza livr\u00e9e est de 20 %.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a145e6 elementor-widget__width-inherit elementor-widget elementor-widget-progress\" data-id=\"2a145e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"20\" aria-valuetext=\"20% (Conseil)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"20\">\n\t\t\t\t<span class=\"elementor-progress-text\">Conseil<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">20%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1177d86 elementor-widget elementor-widget-text-editor\" data-id=\"1177d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>La majorit\u00e9 des jeunes de la g\u00e9n\u00e9ration Z laissent un pourboire de 20 % (30,2 %). Viennent ensuite 15 % et 25 % (20,8 % pour les deux), puis 10 % (15,1 %). Le pourboire le moins fr\u00e9quent est de 18 % (13,2 %). En r\u00e9sum\u00e9, la plupart des pourboires se situent entre 15 et 20 %, une part non n\u00e9gligeable atteignant 25 %.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c037d elementor-widget elementor-widget-heading\" data-id=\"e5c037d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">11. 83 % sont membres d'un programme de fid\u00e9lit\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5739c1 elementor-widget__width-inherit elementor-widget elementor-widget-counter\" data-id=\"a5739c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"83\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-284a27c elementor-widget elementor-widget-text-editor\" data-id=\"284a27c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Les programmes de fid\u00e9lit\u00e9 ont la cote aupr\u00e8s des jeunes de la g\u00e9n\u00e9ration Z, amateurs de pizza\u00a0: 83\u00a0% d\u2019entre eux se disent membres d\u2019au moins un programme, tandis que seulement 17\u00a0% ne sont inscrits \u00e0 aucun. Cela montre que les jeunes consommateurs sont tr\u00e8s sensibles aux r\u00e9compenses et aux avantages li\u00e9s \u00e0 leurs pizzerias pr\u00e9f\u00e9r\u00e9es.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd70d26 elementor-widget elementor-widget-heading\" data-id=\"fd70d26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">12. Pizza gratuite ou points de r\u00e9duction en r\u00e9compense de fid\u00e9lit\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e41b55 elementor-widget elementor-widget-image\" data-id=\"1e41b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"483\" src=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-4.08.18-PM.png\" class=\"attachment-large size-large wp-image-10095\" alt=\"loyalty rewards gen z pizza\" srcset=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-4.08.18-PM.png 727w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-4.08.18-PM-300x199.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c4ed5 elementor-widget elementor-widget-text-editor\" data-id=\"98c4ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>En mati\u00e8re de programmes de fid\u00e9lit\u00e9, la g\u00e9n\u00e9ration Z est principalement motiv\u00e9e par les points \u00e9changeables contre des r\u00e9ductions (32,1 %), suivis de pr\u00e8s par les pizzas gratuites (30,2 %) et les plats exclusifs (28,3 %). Les accompagnements gratuits (5,7 %) et l&#8217;acc\u00e8s anticip\u00e9 aux promotions (3,8 %) sont beaucoup moins attractifs, ce qui d\u00e9montre que les r\u00e9compenses concr\u00e8tes et de grande valeur sont les principaux moteurs de l&#8217;engagement.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da856e5 elementor-widget elementor-widget-heading\" data-id=\"da856e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">13. 76 % pr\u00e9f\u00e8rent les emballages \u00e9cologiques<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb56304 elementor-widget__width-inherit elementor-widget elementor-widget-progress\" data-id=\"cb56304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"76.1\" aria-valuetext=\"76.1% (Privil\u00e9giez les emballages \u00e9cologiques)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"76.1\">\n\t\t\t\t<span class=\"elementor-progress-text\">Privil\u00e9giez les emballages \u00e9cologiques<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">76.1%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6419bdd elementor-widget elementor-widget-text-editor\" data-id=\"6419bdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>L&#8217;emballage \u00e9cologique est important pour la g\u00e9n\u00e9ration Z\u00a0: 76,1\u00a0% d&#8217;entre eux le jugent important (45,3\u00a0%) ou tr\u00e8s important (30,2\u00a0%) lorsqu&#8217;ils commandent une pizza. Une plus petite proportion se montre neutre (13,2\u00a0%), et seulement une poign\u00e9e le consid\u00e8re comme peu ou pas important (11,3\u00a0%). Cela montre que le d\u00e9veloppement durable est bien plus qu&#8217;un simple atout\u00a0: c&#8217;est un v\u00e9ritable facteur d&#8217;influence sur la perception de la marque.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54228f2 elementor-widget elementor-widget-heading\" data-id=\"54228f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">14. 73 % passeraient commande aupr\u00e8s d'une IA<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f775c elementor-widget__width-inherit elementor-widget elementor-widget-counter\" data-id=\"c2f775c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"73\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c633a32 elementor-widget elementor-widget-text-editor\" data-id=\"c633a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Interrog\u00e9s sur leur volont\u00e9 de commander une pizza via une intelligence artificielle, la plupart des membres de la g\u00e9n\u00e9ration Z ont r\u00e9pondu par la n\u00e9gative (73,6 %), tandis qu&#8217;un peu plus d&#8217;un quart (26,4 %) se sont d\u00e9clar\u00e9s ouverts \u00e0 cette possibilit\u00e9. Cela t\u00e9moigne d&#8217;une certaine curiosit\u00e9, mais la confiance et l&#8217;adoption de ce service sont encore loin d&#8217;\u00eatre acquises avant qu&#8217;il ne devienne courant.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b754158 elementor-widget elementor-widget-heading\" data-id=\"b754158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">15. Les r\u00e9seaux sociaux et les amis sont les moyens les plus courants utilis\u00e9s par la g\u00e9n\u00e9ration Z pour d\u00e9couvrir de nouvelles pizzerias.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5edfae9 elementor-widget elementor-widget-image\" data-id=\"5edfae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"467\" src=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-4.26.32-PM.png\" class=\"attachment-large size-large wp-image-10096\" alt=\"\" srcset=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-4.26.32-PM.png 692w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-27-at-4.26.32-PM-300x202.png 300w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d962b7 elementor-widget elementor-widget-text-editor\" data-id=\"3d962b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"ee38e220-3c3c-4bef-bd85-caaa08ef5a00\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>La g\u00e9n\u00e9ration Z a tendance \u00e0 d\u00e9couvrir de nouvelles pizzerias via les canaux qu&#8217;elle utilise d\u00e9j\u00e0 au quotidien. Les r\u00e9seaux sociaux (66 %) arrivent en t\u00eate, suivis de pr\u00e8s par les amis (60,4 %) et les applications de livraison (56,6 %). Les m\u00e9thodes de d\u00e9couverte traditionnelles sont beaucoup moins utilis\u00e9es\u00a0: seulement 24,5 % citent Google Maps et 20,8 % mentionnent les publicit\u00e9s. Cela illustre \u00e0 quel point la d\u00e9couverte de restaurants par la g\u00e9n\u00e9ration Z est fortement influenc\u00e9e par les r\u00e9seaux sociaux et les applications.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fb9527 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6fb9527\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17ffba35 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17ffba35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d6b479 elementor-widget elementor-widget-heading\" data-id=\"52d6b479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Donn\u00e9es d\u00e9mographiques<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43f39837 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"43f39837\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da8b147 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"da8b147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66810143 elementor-widget elementor-widget-text-editor\" data-id=\"66810143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La composition d\u00e9mographique des adultes de la g\u00e9n\u00e9ration Z a \u00e9t\u00e9 fix\u00e9e \u00e0 18-25 ans, avec possibilit\u00e9 de choisir son sexe et d&#8217;identifier l&#8217;\u00c9tat, afin de garantir que les r\u00e9sultats ne soient pas biais\u00e9s par la localisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5265d29c elementor-widget elementor-widget-image\" data-id=\"5265d29c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"232\" src=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-06-at-11.49.02-AM.png\" class=\"attachment-medium_large size-medium_large wp-image-6759\" alt=\"\" srcset=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-06-at-11.49.02-AM.png 578w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-06-at-11.49.02-AM-300x120.png 300w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7ae354 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d7ae354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c983cd4 elementor-widget elementor-widget-heading\" data-id=\"c983cd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00e9thodologie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b29b95f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3b29b95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448845b1 elementor-widget elementor-widget-text-editor\" data-id=\"448845b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour les besoins de cette enqu\u00eate, nous avons interrog\u00e9 530 adultes de la g\u00e9n\u00e9ration Z aux \u00c9tats-Unis afin de comprendre comment ils commandent, d\u00e9couvrent, comparent et utilisent les programmes de fid\u00e9lit\u00e9 des pizzerias. L&#8217;enqu\u00eate a \u00e9t\u00e9 men\u00e9e en ligne les 25 et 26 ao\u00fbt 2025. <a href=\"https:\/\/www.mturk.com\/\">Services de sondage Amazon<\/a>.<\/p><p>Si vous avez des questions ou des probl\u00e8mes concernant les donn\u00e9es pr\u00e9sent\u00e9es dans ce rapport, veuillez nous contacter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1be59cc4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1be59cc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d575e23 elementor-widget elementor-widget-html\" data-id=\"d575e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/8482141.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"523da2d0-fa98-49fb-8f55-065f55c2edb9\" data-portal-id=\"8482141\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a99f0fa elementor-widget elementor-widget-table-of-contents\" data-id=\"7a99f0fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__7a99f0fa\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f8e2265 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1f8e2265\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-784e29ba elementor-widget elementor-widget-spacer\" data-id=\"784e29ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eca0404 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5eca0404\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13ca6f1c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"13ca6f1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25e3cfa3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"25e3cfa3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3af1faa9 elementor-widget elementor-widget-heading\" data-id=\"3af1faa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez les derni\u00e8res tendances, guides et conseils en mati\u00e8re de restauration<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a26511c elementor-widget elementor-widget-html\" data-id=\"2a26511c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"8482141\",\n    formId: \"1f07a5de-4958-4b48-a370-e0e1b24a97a3\"\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-573962d3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"573962d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ae94e4e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3ae94e4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La g\u00e9n\u00e9ration Z et l&#8217;avenir de la commande de pizzas &#8211; Rapport d&#8217;enqu\u00eate 27 ao\u00fbt 2025 Si vous pensez que la pizza se r\u00e9sume \u00e0 une p\u00e2te et \u00e0 des garnitures, d\u00e9trompez-vous. Pour la g\u00e9n\u00e9ration Z, c&#8217;est une v\u00e9ritable exp\u00e9rience qui commence sur leur t\u00e9l\u00e9phone et se termine par une story (et peut-\u00eatre une vid\u00e9o TikTok).. La g\u00e9n\u00e9ration Z repr\u00e9sente pr\u00e8s de 20 % de la population am\u00e9ricaine, soit 67 millions de personnes. et red\u00e9finissent la mani\u00e8re dont les pizzerias sont d\u00e9couvertes, o\u00f9 l&#8217;on commande et o\u00f9 l&#8217;on re\u00e7oit des recommandations..&nbsp; Pour mieux comprendre comment la g\u00e9n\u00e9ration Z aux \u00c9tats-Unis pr\u00e9f\u00e8re commander, d\u00e9couvrir, comparer et utiliser les programmes de fid\u00e9lit\u00e9 des pizzerias, nous avons interrog\u00e9 530 adultes de la g\u00e9n\u00e9ration Z (18-25 ans) Nous les avons interrog\u00e9s sur leurs pr\u00e9f\u00e9rences en mati\u00e8re de pizza. Vous trouverez ci-dessous les principaux r\u00e9sultats, ainsi que les donn\u00e9es d\u00e9mographiques et la m\u00e9thodologie de l&#8217;enqu\u00eate, pr\u00e9sent\u00e9es \u00e0 la fin. Principales conclusions 1. 69,8 % de la g\u00e9n\u00e9ration Z commandent des pizzas au moins une fois par semaine Commander une pizza au moins une fois par semaine 69.8% Pr\u00e8s de 70 % des membres de la g\u00e9n\u00e9ration Z interrog\u00e9s (69,8 %) d\u00e9clarent commander des pizzas au moins une fois par semaine, dont 41,5 % plusieurs fois par semaine et 28,3 % chaque semaine. Par ailleurs, 28,3 % indiquent commander des pizzas entre une et trois fois par mois, et seulement 1,9 % moins d&#8217;une fois par mois. 2. L&#8217;application mobile de la pizzeria est le moyen le plus populaire de commander des pizzas aupr\u00e8s de la g\u00e9n\u00e9ration Z. Parmi les jeunes de la g\u00e9n\u00e9ration Z, les applications mobiles des restaurants sont privil\u00e9gi\u00e9es pour commander des pizzas (79,2 %), suivies des sites web des restaurants (60,4 %). Les commandes par t\u00e9l\u00e9phone restent \u00e9tonnamment courantes (47,2 %), tandis que les applications de livraison tierces comme UberEats, DoorDash et Grubhub sont utilis\u00e9es par 41,5 % des personnes interrog\u00e9es. Un quart d&#8217;entre elles commandent encore directement sur place (26,4 %), environ une personne sur cinq commande via les r\u00e9seaux sociaux (20,8 %), et les chatbots sont quasiment inutilis\u00e9s (1,9 %). 3. Le budget m\u00e9dian consacr\u00e9 \u00e0 la pizza par la g\u00e9n\u00e9ration Z se situe entre 20 et 29 dollars. $ 0 &#8211; $29 La plupart des acheteurs de la g\u00e9n\u00e9ration Z d\u00e9pensent g\u00e9n\u00e9ralement dans la fourchette de prix moyenne, 43,4 % d&#8217;entre eux d\u00e9pensant habituellement entre 20 et 29 dollars par commande. Environ 24,5 % d\u00e9pensent entre 10 et 19 dollars, 13,2 % entre 30 et 39 dollars, et 18,9 % sont pr\u00eats \u00e0 d\u00e9penser 40 dollars ou plus. La majorit\u00e9 des commandes se situent dans la fourchette de prix moyenne, mais une part significative est dispos\u00e9e \u00e0 payer plus cher pour des produits plus complets ou haut de gamme. 4. 73,6 % passent leurs commandes de pizza sur mobile Passer la commande sur appareil mobile 73.6% R\u00e8gles mobiles : 73,6 % de la g\u00e9n\u00e9ration Z commandent des pizzas sur un appareil mobile, environ 24,5 % utilisent un ordinateur de bureau ou portable, et les tablettes sont presque n\u00e9gligeables (1,9 %). 5. La plupart des membres de la g\u00e9n\u00e9ration Z s&#8217;attendent \u00e0 ce que la livraison de pizzas prenne entre 20 et 45 minutes. La plupart des clients de la g\u00e9n\u00e9ration Z s&#8217;attendent \u00e0 \u00eatre livr\u00e9s en pizza dans un d\u00e9lai raisonnable, et la majorit\u00e9 la veulent livr\u00e9e \u00e0 domicile. 20 \u00e0 45 minutes (\u00e0 propos 35,8% disons 20 \u00e0 30 minutes et 41,5% disons 30 \u00e0 45 minutes). Beaucoup moins de personnes acceptent d&#8217;attendre 45 \u00e0 60 minutes (~3,8%), alors que ~18,9% Tol\u00e9rera plus de 60 minutes. Pratiquement personne ne s&#8217;attend \u00e0 ce que ce soit fait en moins de 20 minutes. 6. 75,5 % disent que le prix est important 0 % Le prix est un facteur majeur pour la g\u00e9n\u00e9ration Z lorsqu&#8217;il s&#8217;agit de choisir o\u00f9 commander une pizza. trois quarts prix de notation Important ou Tr\u00e8s important (\u00e0 propos 41,5% Important; 34% Tr\u00e8s important). Seule une petite partie se dit neutre (9,4%) ou quelque peu important (15,1%), et pratiquement aucun ne pr\u00e9tend que le prix n&#8217;a pas d&#8217;importance. En bref\u00a0: des prix comp\u00e9titifs et des offres \u00e0 forte valeur ajout\u00e9e sont essentiels, surtout si vous souhaitez fid\u00e9liser une client\u00e8le jeune. 7. 79,3 % souhaitent un suivi de commande en temps r\u00e9el Vous souhaitez un suivi de commande en temps r\u00e9el ? 79.3% Le suivi en temps r\u00e9el est primordial pour les jeunes de la g\u00e9n\u00e9ration Z qui commandent des pizzas\u00a0: pr\u00e8s de 80\u00a0% d\u2019entre eux souhaitent pouvoir suivre leur commande en temps r\u00e9el. Seule une petite minorit\u00e9 se montre neutre (5,7\u00a0%) ou juge cela assez important (13,2\u00a0%), tandis que quasiment personne ne le rejette cat\u00e9goriquement. 8. 64,2 % pr\u00e9f\u00e8rent la livraison en main propre 0 % En mati\u00e8re de livraison, la plupart des jeunes de la g\u00e9n\u00e9ration Z privil\u00e9gient toujours le contact humain\u00a0: 64,2\u00a0% optent pour une livraison en main propre. Environ 18,9\u00a0% choisissent la livraison sans contact, tandis que 17\u00a0% n\u2019ont pas de pr\u00e9f\u00e9rence marqu\u00e9e. 9. La livraison gratuite et les offres combin\u00e9es sont les offres sp\u00e9ciales les plus populaires aupr\u00e8s de la g\u00e9n\u00e9ration Z. Les offres sp\u00e9ciales qui s\u00e9duisent le plus la g\u00e9n\u00e9ration Z sont ax\u00e9es sur le rapport qualit\u00e9-prix et la praticit\u00e9. La livraison gratuite arrive en t\u00eate avec 73,6 %, suivie des offres group\u00e9es (62,3 %) et des offres \u00ab un achet\u00e9, un offert \u00bb (49,1 %). Les remises classiques (34 %) ont \u00e9galement un certain attrait, tandis que les points de fid\u00e9lit\u00e9 sont les moins populaires (9,4 %), ce qui montre que les \u00e9conomies imm\u00e9diates priment sur les r\u00e9compenses \u00e0 long terme pour ce groupe. 10. Le pourboire m\u00e9dian donn\u00e9 par la g\u00e9n\u00e9ration Z pour une pizza livr\u00e9e est de 20 %. Conseil 20% La majorit\u00e9 des jeunes de la g\u00e9n\u00e9ration Z laissent un pourboire de 20 % (30,2 %). Viennent ensuite 15 % et 25 % (20,8 % pour les deux), puis 10 % (15,1 %). Le pourboire le moins fr\u00e9quent est de 18 % (13,2 %). En r\u00e9sum\u00e9,<\/p>\n","protected":false},"author":3,"featured_media":12112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[],"taxonomy\/team":[],"class_list":["post-12111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry___fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La g\u00e9n\u00e9ration Z et l&#039;avenir de la commande de pizzas - Rapport d&#039;enqu\u00eate - Snappy<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez des informations cl\u00e9s sur la fa\u00e7on dont la g\u00e9n\u00e9ration Z commande des pizzas, notamment leurs cha\u00eenes pr\u00e9f\u00e9r\u00e9es, leurs habitudes de d\u00e9penses et ce qui motive leurs d\u00e9cisions d&#039;achat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gosnappy.io\/blog\/fr\/la-generation-z-et-lavenir-de-la-commande-de-pizzas-rapport-denquete\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La g\u00e9n\u00e9ration Z et l&#039;avenir de la commande de pizzas - Rapport d&#039;enqu\u00eate - Snappy\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez des informations cl\u00e9s sur la fa\u00e7on dont la g\u00e9n\u00e9ration Z commande des pizzas, notamment leurs cha\u00eenes pr\u00e9f\u00e9r\u00e9es, leurs habitudes de d\u00e9penses et ce qui motive leurs d\u00e9cisions d&#039;achat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gosnappy.io\/blog\/fr\/la-generation-z-et-lavenir-de-la-commande-de-pizzas-rapport-denquete\/\" \/>\n<meta property=\"og:site_name\" content=\"Snappy\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-27T20:34:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T17:26:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2025\/08\/gen-z-pizza-ordering-report.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Thomas Campbell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Campbell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gosnappy.io\/blog\/fr\/la-generation-z-et-lavenir-de-la-commande-de-pizzas-rapport-denquete\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gosnappy.io\/blog\/fr\/la-generation-z-et-lavenir-de-la-commande-de-pizzas-rapport-denquete\/\"},\"author\":{\"name\":\"Thomas Campbell\",\"@id\":\"https:\/\/gosnappy.io\/blog\/#\/schema\/person\/bddf7d391e842990eb11112ca64ee01b\"},\"headline\":\"La g\u00e9n\u00e9ration Z et l&#8217;avenir de la commande de pizzas &#8211; 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