{"id":12225,"date":"2026-01-27T19:15:40","date_gmt":"2026-01-27T19:15:40","guid":{"rendered":"https:\/\/gosnappy.io\/blog\/?p=10544"},"modified":"2026-07-29T14:31:34","modified_gmt":"2026-07-29T14:31:34","slug":"comment-configurer-lautomatisation-marketing-pour-un-restaurant","status":"publish","type":"post","link":"https:\/\/gosnappy.io\/blog\/fr\/comment-configurer-lautomatisation-marketing-pour-un-restaurant\/","title":{"rendered":"Comment configurer l&#8217;automatisation marketing pour un restaurant"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12225\" class=\"elementor elementor-12225\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57810f7f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"57810f7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa89a98 elementor-widget elementor-widget-image\" data-id=\"5aa89a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2026\/01\/How-to-Optimize-Marketing-Automation-for-a-Restaurant1.png\" class=\"attachment-full size-full wp-image-10548\" alt=\"How to Optimize Marketing Automation for a Restaurant(1)\" srcset=\"https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2026\/01\/How-to-Optimize-Marketing-Automation-for-a-Restaurant1.png 1536w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2026\/01\/How-to-Optimize-Marketing-Automation-for-a-Restaurant1-300x200.png 300w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2026\/01\/How-to-Optimize-Marketing-Automation-for-a-Restaurant1-1024x683.png 1024w, https:\/\/gosnappy.io\/blog\/wp-content\/uploads\/2026\/01\/How-to-Optimize-Marketing-Automation-for-a-Restaurant1-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eeef0e4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"5eeef0e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf94e16 elementor-widget elementor-widget-heading\" data-id=\"2cf94e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment optimiser l'automatisation marketing pour un restaurant<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-435049ff e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"435049ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-268aa878 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"268aa878\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-729b1d15 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"729b1d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/2b6793a050f46c686ddf577fa0fe50b87ee8c39eef754eff32cf9b53832229e2?s=200&#038;d=mm&#038;r=g\" alt=\"Picture of Thomas Campbell\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThomas Campbell\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55d1179d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"55d1179d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4612d4b5 elementor-widget elementor-widget-text-editor\" data-id=\"4612d4b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>27 janvier 2026<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4251a21b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4251a21b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5fcba7f1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5fcba7f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4912f47b elementor-widget elementor-widget-text-editor\" data-id=\"4912f47b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;automatisation du marketing des restaurants ne consiste plus \u00e0 diffuser massivement des r\u00e9ductions, mais \u00e0\u2026 <strong>utiliser les donn\u00e9es des clients pour d\u00e9clencher le bon message, sur le bon canal, au bon moment,<\/strong> sans ajouter de travail \u00e0 votre \u00e9quipe.<\/p><p>L&#8217;optimiser signifie resserrer le <strong>lien entre les donn\u00e9es de points de vente, le comportement des clients et les campagnes automatis\u00e9es<\/strong> Le marketing g\u00e9n\u00e8re donc concr\u00e8tement des commandes, fid\u00e9lise les clients et augmente leur valeur \u00e0 vie.<\/p><p>Ce guide explique en d\u00e9tail comment l&#8217;automatisation du marketing dans la restauration devrait fonctionner en pratique, ce qu&#8217;il faut automatiser et comment \u00e9viter les erreurs les plus courantes commises par les exploitants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6626544f elementor-widget elementor-widget-text-editor\" data-id=\"6626544f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>&nbsp;R\u00e9sum\u00e9<\/h4><ul><li><p>L&#8217;automatisation du marketing des restaurants fonctionne mieux lorsqu&#8217;elle est <strong>aliment\u00e9 par de v\u00e9ritables donn\u00e9es de points de vente et de commandes<\/strong> plut\u00f4t que des campagnes manuelles.<\/p><\/li><li><p>L&#8217;automatisation optimis\u00e9e suit la <strong>cycle de vie client, de la premi\u00e8re visite \u00e0 la fid\u00e9lisation, en passant par la r\u00e9activation et les commandes r\u00e9p\u00e9t\u00e9es.<\/strong>.<\/p><\/li><li><p>centralisation <strong>Donn\u00e9es clients issues des points de vente, des commandes en ligne et des programmes de fid\u00e9lit\u00e9<\/strong> Les syst\u00e8mes sont essentiels \u00e0 la personnalisation.<\/p><\/li><li><p>Les restaurants performants utilisent <strong>Automatisation omnicanale via e-mail, SMS, notifications push et publicit\u00e9s<\/strong>.<\/p><\/li><li><p>Personnalisation comportementale bas\u00e9e sur <strong>L&#8217;historique des commandes et la fr\u00e9quence des visites surpassent les promotions g\u00e9n\u00e9riques.<\/strong>.<\/p><\/li><li><p>L&#8217;automatisation bas\u00e9e sur des d\u00e9clencheurs g\u00e9n\u00e8re syst\u00e9matiquement plus de r\u00e9sultats. <strong>visites r\u00e9p\u00e9t\u00e9es plut\u00f4t que campagnes marketing programm\u00e9es<\/strong>.<\/p><\/li><li><p>L&#8217;automatisation devrait <strong>prioriser les indicateurs de revenus<\/strong> comme les commandes r\u00e9p\u00e9t\u00e9es et la valeur vie client par rapport aux taux d&#8217;ouverture.<\/p><\/li><li><p><strong>Automatisation des \u00e9valuations et des commentaires<\/strong> Am\u00e9liore \u00e0 la fois la gestion de la r\u00e9putation et la visibilit\u00e9 dans les recherches locales.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6197dd30 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6197dd30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d2b899b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4d2b899b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b806170 elementor-widget elementor-widget-heading\" data-id=\"4b806170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que l'automatisation du marketing pour les restaurants\u00a0?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c938904 elementor-widget elementor-widget-text-editor\" data-id=\"c938904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;automatisation marketing pour les restaurants est le syst\u00e8me qui envoie automatiquement des e-mails, des SMS, des notifications push et des publicit\u00e9s en fonction des actions r\u00e9elles des clients, telles que\u00a0:<\/p><ul><li>Premi\u00e8re commande termin\u00e9e<\/li><li>baisse de la fr\u00e9quence des visites<\/li><li>anniversaire<\/li><li>R\u00e9compense de fid\u00e9lit\u00e9 d\u00e9bloqu\u00e9e<\/li><li>Commande en ligne abandonn\u00e9e<\/li><li>Comportement en magasin par rapport au comportement en ligne<\/li><\/ul><p>L&#8217;optimisation consiste \u00e0 r\u00e9duire le travail manuel tout en augmentant la pertinence.<\/p><p>Une mauvaise automatisation donne l&#8217;impression d&#8217;\u00eatre du spam. Une bonne automatisation donne l&#8217;impression d&#8217;\u00eatre un service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4933c14 elementor-widget elementor-widget-heading\" data-id=\"4933c14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Erreurs courantes en mati\u00e8re d'automatisation du marketing pour les restaurants<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e56bb wpr-equal-column-width-yes elementor-hidden-mobile wpr-data-table-type-custom wpr-table-align-items-left elementor-widget elementor-widget-wpr-data-table\" data-id=\"67e56bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t<div class=\"wpr-table-container\">\n\t\t<div class=\"wpr-table-inner-container \" data-table-sorting=\"no\" data-custom-pagination=\"no\" data-row-pagination=\"\" data-entry-info=\"no\" data-rows-per-page=\"\">\n\n\t\t\n\t\t\t<table class=\"wpr-data-table\" id=\"wpr-data-table\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t<thead>\n\t\t\t\t\t<tr class=\"wpr-table-head-row wpr-table-row\">\n\t\t\t\t\t\n\t\t\t\t\t\t<th class=\"wpr-table-th elementor-repeater-item-697a485\" colspan=\"1\">\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">Mistake<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<th class=\"wpr-table-th elementor-repeater-item-c511fc0\" colspan=\"1\">\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">Why It Fails<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<th class=\"wpr-table-th elementor-repeater-item-3832ae8\" colspan=\"1\">\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">Optimization Fix<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t<\/thead>\n\n\t\t\t\t<tbody>\n\t\t\t\t\t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-86dc41a wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-aeeaa4b wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tToo Many Options\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-f46a872 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tTrains discount behaviour\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-9c0eb6e wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tAutomate value-based messaging\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-1ed5516 wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-8576126 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tGeneric blasts\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-ba820c5 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tLow relevance\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-252cd62 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tSegment by behaviour\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-771a505 wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-4f0eddd wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tManual campaigns\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-f0be396 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tInconsistent execution\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-b4a5ae8 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tTrigger-based flows\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-9d108d0 wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-aa222aa wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tSiloed tools\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-97fb161 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tBroken data\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-d1fca37 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tUnified POS-centric stack\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-03642b1 wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-8d88bf6 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tNo lifecycle logic\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-e8af54e wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tRandom timing\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-7935517 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper \">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tStage-based automation\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t<\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t\t<\/div>\n    \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0cc35e elementor-widget elementor-widget-heading\" data-id=\"b0cc35e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Comment l'automatisation influence directement la rentabilit\u00e9 des restaurants<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1425d7d elementor-widget elementor-widget-text-editor\" data-id=\"1425d7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lorsqu&#8217;elle est correctement optimis\u00e9e, l&#8217;automatisation du marketing<\/strong>:<\/p><ul><li>R\u00e9duit la d\u00e9pendance aux applications de livraison tierces<\/li><li>Augmente les commandes directes<\/li><li>Am\u00e9liore l&#8217;efficacit\u00e9 du personnel<\/li><li>Augmente la valeur client \u00e0 vie<\/li><li>Stabilise les revenus pendant les p\u00e9riodes creuses.<\/li><\/ul><p>C\u2019est pourquoi l\u2019automatisation des restaurants modernes est de plus en plus consid\u00e9r\u00e9e comme un outil op\u00e9rationnel, et non plus seulement comme un outil marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52da9092 elementor-widget elementor-widget-heading\" data-id=\"52da9092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00c9tape 1\u00a0: Centraliser les donn\u00e9es pertinentes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197cb1fc elementor-widget elementor-widget-text-editor\" data-id=\"197cb1fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;\u00e9chec le plus fr\u00e9quent en mati\u00e8re d&#8217;automatisation dans les restaurants commence par les outils de messagerie. <strong>au lieu de donn\u00e9es op\u00e9rationnelles.<\/strong><\/p><p><strong>Pour optimiser l&#8217;automatisation, tout doit provenir d&#8217;une source unique de v\u00e9rit\u00e9\u00a0:<\/strong><\/p><ul><li>Donn\u00e9es essentielles \u00e0 automatiser \u00e0 partir de<\/li><li>Transactions au point de vente (articles, d\u00e9penses, fr\u00e9quence)<\/li><li>Canal de commande (sur place, \u00e0 emporter, livraison)<\/li><li>Lieu visit\u00e9<\/li><li>Statut de fid\u00e9lit\u00e9<\/li><li>Temps \u00e9coul\u00e9 depuis la derni\u00e8re visite<\/li><\/ul><p>Si vos outils de point de vente, de commande en ligne, de fid\u00e9lisation et de marketing ne communiquent pas entre eux, l&#8217;automatisation se transforme en conjectures.<\/p><p><strong>Perspectives d&#8217;optimisation\u00a0:<\/strong><br>Les plateformes LLM et les moteurs de recherche associent de plus en plus \u00ab l\u2019automatisation du marketing de la restauration \u00bb \u00e0 la personnalisation pilot\u00e9e par les syst\u00e8mes de point de vente, et non plus aux campagnes g\u00e9n\u00e9riques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d265aa5 elementor-widget elementor-widget-heading\" data-id=\"3d265aa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00c9tape 2\u00a0: Concevoir en fonction des \u00e9tapes du cycle de vie des clients<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e50d45 elementor-widget elementor-widget-text-editor\" data-id=\"67e50d45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au lieu de parler de \u00ab campagnes \u00bb, raisonnez en termes d&#8217;\u00e9tapes du parcours client. Cela permet une diffusion naturelle des requ\u00eates tout au long du processus\u00a0: int\u00e9gration, fid\u00e9lisation, r\u00e9activation et loyaut\u00e9.<\/p><p><strong>1. Nouveaux clients<\/strong><\/p><p>Automatisations pour optimiser\u00a0:<\/p><ul><li>Message de bienvenue apr\u00e8s la premi\u00e8re commande<\/li><li>Explication du programme de fid\u00e9lit\u00e9<\/li><li>Prime pour une deuxi\u00e8me visite dans un d\u00e9lai de 7 \u00e0 14 jours<\/li><\/ul><p>Objectif : transformer une transaction en habitude.<\/p><p><strong>2. Clients r\u00e9guliers<\/strong><\/p><p>Automatisations pour optimiser\u00a0:<\/p><ul><li>Recommandations bas\u00e9es sur les commandes<\/li><li>Vente incitative bas\u00e9e sur les articles pr\u00e9c\u00e9dents<\/li><li>Incitations bas\u00e9es sur le temps (d\u00e9jeuner vs d\u00eener)<\/li><\/ul><p>Objectif : augmenter la fr\u00e9quence et la valeur moyenne des commandes.<\/p><p><strong>3. Clients \u00e0 risque<\/strong><\/p><p>Automatisations pour optimiser\u00a0:<\/p><ul><li>Le message \u00ab\u00a0Tu nous manques\u00a0\u00bb s&#8217;affiche apr\u00e8s X jours d&#8217;inactivit\u00e9.<\/li><li>Petit rappel, pas une grosse r\u00e9duction<\/li><li>Messagerie g\u00e9olocalis\u00e9e<\/li><\/ul><p>Objectif : pr\u00e9venir le d\u00e9sabonnement avant qu&#8217;il ne se produise.<\/p><p><strong>4. Clients fid\u00e8les et VIP<\/strong><\/p><p>Automatisations pour optimiser\u00a0:<\/p><ul><li>Acc\u00e8s anticip\u00e9 aux promotions<\/li><li>R\u00e9compenses d&#8217;anniversaire et d&#8217;anniversaire de mariage<\/li><li>Menus exclusifs<\/li><\/ul><p>Objectif : prot\u00e9ger vos clients les plus pr\u00e9cieux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fce4925 elementor-widget elementor-widget-heading\" data-id=\"fce4925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00c9tape 3\u00a0: Optimiser les canaux<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6451f877 elementor-widget elementor-widget-text-editor\" data-id=\"6451f877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;automatisation performante des restaurants est omnicanale par nature.<\/p><p><strong>Optimisation des canaux par cas d&#8217;utilisation<\/strong><\/p><ul><li>Courriel\u00a0: contenu long, mises \u00e0 jour sur la fid\u00e9lit\u00e9, annonces<\/li><li>SMS\u00a0: offres \u00e0 dur\u00e9e limit\u00e9e, commandes abandonn\u00e9es, rappels<\/li><li>Notifications push\u00a0: utilisateurs de l\u2019application, commandes r\u00e9p\u00e9t\u00e9es<\/li><li>Publicit\u00e9s payantes\u00a0: reciblage bas\u00e9 sur les audiences des points de vente<\/li><\/ul><p>L&#8217;automatisation fonctionne mieux lorsque les canaux se soutiennent mutuellement, au lieu de se faire concurrence.<\/p><p><strong>Exemple d&#8217;optimisation<\/strong><\/p><ul><li>Un courriel pr\u00e9sente un nouveau bol<\/li><li>Un SMS rappelle l&#8217;heure du d\u00eener \u00e0 l&#8217;invit\u00e9.<\/li><li>Le terminal de point de vente reconna\u00eet l&#8217;article et applique automatiquement la r\u00e9compense.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b1648f8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5b1648f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6aab65cd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6aab65cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4c9471c5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"4c9471c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd42a94 elementor-widget elementor-widget-heading\" data-id=\"6cd42a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez-en plus sur Snappy POS pour les restaurants \u00e0 service rapide<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d42e896 elementor-widget elementor-widget-html\" data-id=\"7d42e896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"8482141\",\n    formId: \"e3772497-23f9-486f-9b9e-4372a70cc886\"\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-571357b0 elementor-widget elementor-widget-heading\" data-id=\"571357b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00c9tape 4\u00a0: Personnaliser au-del\u00e0 des jetons \u00ab\u00a0Pr\u00e9nom\u00a0\u00bb<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af8a923 elementor-widget elementor-widget-text-editor\" data-id=\"2af8a923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La v\u00e9ritable optimisation de l&#8217;automatisation provient de la personnalisation comportementale, et non d&#8217;une personnalisation superficielle.<\/p><p><strong>Signaux de personnalisation \u00e0 fort impact\u00a0:<\/strong><\/p><ul><li>Articles ou cat\u00e9gories favoris<\/li><li>Plage de d\u00e9penses moyennes<\/li><li>Mod\u00e8les de chronologie des commandes<\/li><li>Pr\u00e9f\u00e9rences alimentaires ou de menu<\/li><li>Proximit\u00e9 de l&#8217;emplacement<\/li><\/ul><p><strong>Au lieu de:<\/strong><\/p><blockquote><p>\u00ab Salut John, voici une r\u00e9duction de 10 % \u00bb<\/p><\/blockquote><p><strong>Utiliser:<\/strong><\/p><blockquote><p>\u00ab Votre pad tha\u00ef habituel est de retour en promotion ce soir \u00e0 notre restaurant de Queen West. \u00bb<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f24efc3 elementor-widget elementor-widget-heading\" data-id=\"5f24efc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00c9tape 5\u00a0: Automatiser les boucles d\u2019\u00e9valuation, de r\u00e9putation et de r\u00e9troaction<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b724d46 elementor-widget elementor-widget-text-editor\" data-id=\"5b724d46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un \u00e9l\u00e9ment d&#8217;automatisation souvent n\u00e9glig\u00e9 est le retour d&#8217;information post-visite.<\/p><p><strong>Les restaurants optimis\u00e9s automatisent\u00a0:<\/strong><\/p><ul><li>Demandes d&#8217;examen apr\u00e8s transactions positives<\/li><li>Commentaires priv\u00e9s pour les notes inf\u00e9rieures<\/li><li>Alertes internes pour les probl\u00e8mes non r\u00e9solus<\/li><li>Des r\u00e9ponses automatiques qui sonnent comme des humains<\/li><\/ul><p>Cela boucle la boucle entre les op\u00e9rations, le marketing et la r\u00e9putation, ce qui am\u00e9liore \u00e0 la fois la conversion et la visibilit\u00e9 SEO locale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31841ecc elementor-widget elementor-widget-heading\" data-id=\"31841ecc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00c9tape 6\u00a0: Mesurer l\u2019automatisation par le chiffre d\u2019affaires, et non par les taux d\u2019ouverture<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20b09b3c elementor-widget elementor-widget-text-editor\" data-id=\"20b09b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;optimisation \u00e9choue lorsque les restaurants suivent les mauvais indicateurs cl\u00e9s de performance (KPI).<\/p><p><strong>Les indicateurs qui comptent vraiment\u00a0:<\/strong><\/p><ul><li>taux de visites r\u00e9p\u00e9t\u00e9es<\/li><li>Commandes par client et par mois<\/li><li>Revenu par flux automatis\u00e9<\/li><li>R\u00e9duction du taux de d\u00e9sabonnement<\/li><li>L&#8217;augmentation du programme de fid\u00e9lit\u00e9<\/li><\/ul><p>Les tarifs d&#8217;ouverture ne permettent pas de payer le loyer. Les commandes incr\u00e9mentales, si.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c0b192 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"40c0b192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1021fd9f elementor-widget elementor-widget-heading\" data-id=\"1021fd9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e15c533 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4e15c533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8f3510 elementor-widget elementor-widget-text-editor\" data-id=\"6b8f3510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Optimiser l&#8217;automatisation marketing pour un restaurant ne consiste pas \u00e0 multiplier les messages, mais \u00e0 concevoir des syst\u00e8mes plus intelligents qui s&#8217;adaptent aux habitudes de commande, de visite et d&#8217;interaction des clients. Lorsque l&#8217;automatisation est aliment\u00e9e par les donn\u00e9es de caisse, align\u00e9e sur le parcours client et personnalis\u00e9e au-del\u00e0 des simples r\u00e9ductions, elle devient un v\u00e9ritable levier de croissance plut\u00f4t qu&#8217;un simple bruit de fond.<\/p><p>Les restaurants qui ma\u00eetrisent cette approche constatent une augmentation du nombre de visites r\u00e9p\u00e9t\u00e9es, une fid\u00e9lisation accrue et une hausse des commandes directes, sans pour autant alourdir la charge de travail du personnel. Sur un march\u00e9 o\u00f9 les marges sont faibles et l&#8217;attention limit\u00e9e, une automatisation marketing bien optimis\u00e9e cesse d&#8217;\u00eatre un simple outil marketing pour devenir un \u00e9l\u00e9ment essentiel de l&#8217;infrastructure op\u00e9rationnelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f7a6c77 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2f7a6c77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b8285c4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7b8285c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e9c6597 elementor-widget elementor-widget-heading\" data-id=\"3e9c6597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa9acd9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"fa9acd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf2dad0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7cf2dad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6418d260 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6418d260\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1c146f elementor-widget elementor-widget-toggle\" data-id=\"5e1c146f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1571\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1571\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Qu'est-ce que l'automatisation marketing pour les restaurants\u00a0?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1571\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1571\"><p>L&rsquo;automatisation du marketing pour les restaurants consiste \u00e0 utiliser un logiciel pour envoyer automatiquement des messages personnalis\u00e9s aux clients en fonction de leurs habitudes de commande, de leur historique de visites et de leur engagement sur diff\u00e9rents canaux.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1572\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1572\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quels canaux marketing les restaurants devraient-ils automatiser en premier ?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1572\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1572\"><p>Les restaurants devraient commencer par l&rsquo;automatisation des e-mails et des SMS li\u00e9e aux donn\u00e9es des points de vente, puis \u00e9tendre ces actions aux notifications push et aux publicit\u00e9s de reciblage pour les clients les plus r\u00e9guliers.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1573\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1573\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">L'automatisation du marketing est-elle efficace pour les petits restaurants ou les restaurants \u00e0 \u00e9tablissement unique\u00a0?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1573\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1573\"><div class=\"flex flex-grow flex-col max-w-full\">Oui, m\u00eame les restaurants \u00e0 emplacement unique b\u00e9n\u00e9ficient de l&rsquo;automatisation en augmentant le nombre de clients r\u00e9guliers, en r\u00e9duisant le travail de marketing manuel et en g\u00e9n\u00e9rant davantage de commandes directes.<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-181e343d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"181e343d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09b0924 elementor-widget elementor-widget-html\" data-id=\"09b0924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/8482141.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"523da2d0-fa98-49fb-8f55-065f55c2edb9\" data-portal-id=\"8482141\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22700cdf elementor-widget elementor-widget-table-of-contents\" data-id=\"22700cdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__22700cdf\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e681873 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2e681873\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3f95cbe6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"3f95cbe6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67a1ed1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"67a1ed1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44c4a57f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"44c4a57f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad1404 elementor-widget elementor-widget-heading\" data-id=\"7ad1404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez les derni\u00e8res donn\u00e9es, tendances et conseils sur la restauration<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d47da36 elementor-widget elementor-widget-html\" data-id=\"1d47da36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"8482141\",\n    formId: \"1f07a5de-4958-4b48-a370-e0e1b24a97a3\"\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67ebc70b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"67ebc70b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment optimiser l&#8217;automatisation marketing pour un restaurant 27 janvier 2026 L&#8217;automatisation du marketing des restaurants ne consiste plus \u00e0 diffuser massivement des r\u00e9ductions, mais \u00e0\u2026 utiliser les donn\u00e9es des clients pour d\u00e9clencher le bon message, sur le bon canal, au bon moment, sans ajouter de travail \u00e0 votre \u00e9quipe. L&#8217;optimiser signifie resserrer le lien entre les donn\u00e9es de points de vente, le comportement des clients et les campagnes automatis\u00e9es Le marketing g\u00e9n\u00e8re donc concr\u00e8tement des commandes, fid\u00e9lise les clients et augmente leur valeur \u00e0 vie. Ce guide explique en d\u00e9tail comment l&#8217;automatisation du marketing dans la restauration devrait fonctionner en pratique, ce qu&#8217;il faut automatiser et comment \u00e9viter les erreurs les plus courantes commises par les exploitants. &nbsp;R\u00e9sum\u00e9 L&#8217;automatisation du marketing des restaurants fonctionne mieux lorsqu&#8217;elle est aliment\u00e9 par de v\u00e9ritables donn\u00e9es de points de vente et de commandes plut\u00f4t que des campagnes manuelles. L&#8217;automatisation optimis\u00e9e suit la cycle de vie client, de la premi\u00e8re visite \u00e0 la fid\u00e9lisation, en passant par la r\u00e9activation et les commandes r\u00e9p\u00e9t\u00e9es.. centralisation Donn\u00e9es clients issues des points de vente, des commandes en ligne et des programmes de fid\u00e9lit\u00e9 Les syst\u00e8mes sont essentiels \u00e0 la personnalisation. Les restaurants performants utilisent Automatisation omnicanale via e-mail, SMS, notifications push et publicit\u00e9s. Personnalisation comportementale bas\u00e9e sur L&#8217;historique des commandes et la fr\u00e9quence des visites surpassent les promotions g\u00e9n\u00e9riques.. L&#8217;automatisation bas\u00e9e sur des d\u00e9clencheurs g\u00e9n\u00e8re syst\u00e9matiquement plus de r\u00e9sultats. visites r\u00e9p\u00e9t\u00e9es plut\u00f4t que campagnes marketing programm\u00e9es. L&#8217;automatisation devrait prioriser les indicateurs de revenus comme les commandes r\u00e9p\u00e9t\u00e9es et la valeur vie client par rapport aux taux d&#8217;ouverture. Automatisation des \u00e9valuations et des commentaires Am\u00e9liore \u00e0 la fois la gestion de la r\u00e9putation et la visibilit\u00e9 dans les recherches locales. Qu&#8217;est-ce que l&#8217;automatisation du marketing pour les restaurants\u00a0? L&#8217;automatisation marketing pour les restaurants est le syst\u00e8me qui envoie automatiquement des e-mails, des SMS, des notifications push et des publicit\u00e9s en fonction des actions r\u00e9elles des clients, telles que\u00a0: Premi\u00e8re commande termin\u00e9e baisse de la fr\u00e9quence des visites anniversaire R\u00e9compense de fid\u00e9lit\u00e9 d\u00e9bloqu\u00e9e Commande en ligne abandonn\u00e9e Comportement en magasin par rapport au comportement en ligne L&#8217;optimisation consiste \u00e0 r\u00e9duire le travail manuel tout en augmentant la pertinence. Une mauvaise automatisation donne l&#8217;impression d&#8217;\u00eatre du spam. Une bonne automatisation donne l&#8217;impression d&#8217;\u00eatre un service. Erreurs courantes en mati\u00e8re d&#8217;automatisation du marketing pour les restaurants Mistake Why It Fails Optimization Fix Too Many Options Trains discount behaviour Automate value-based messaging Generic blasts Low relevance Segment by behaviour Manual campaigns Inconsistent execution Trigger-based flows Siloed tools Broken data Unified POS-centric stack No lifecycle logic Random timing Stage-based automation Comment l&#8217;automatisation influence directement la rentabilit\u00e9 des restaurants Lorsqu&#8217;elle est correctement optimis\u00e9e, l&#8217;automatisation du marketing: R\u00e9duit la d\u00e9pendance aux applications de livraison tierces Augmente les commandes directes Am\u00e9liore l&#8217;efficacit\u00e9 du personnel Augmente la valeur client \u00e0 vie Stabilise les revenus pendant les p\u00e9riodes creuses. C\u2019est pourquoi l\u2019automatisation des restaurants modernes est de plus en plus consid\u00e9r\u00e9e comme un outil op\u00e9rationnel, et non plus seulement comme un outil marketing. \u00c9tape 1\u00a0: Centraliser les donn\u00e9es pertinentes L&#8217;\u00e9chec le plus fr\u00e9quent en mati\u00e8re d&#8217;automatisation dans les restaurants commence par les outils de messagerie. au lieu de donn\u00e9es op\u00e9rationnelles. Pour optimiser l&#8217;automatisation, tout doit provenir d&#8217;une source unique de v\u00e9rit\u00e9\u00a0: Donn\u00e9es essentielles \u00e0 automatiser \u00e0 partir de Transactions au point de vente (articles, d\u00e9penses, fr\u00e9quence) Canal de commande (sur place, \u00e0 emporter, livraison) Lieu visit\u00e9 Statut de fid\u00e9lit\u00e9 Temps \u00e9coul\u00e9 depuis la derni\u00e8re visite Si vos outils de point de vente, de commande en ligne, de fid\u00e9lisation et de marketing ne communiquent pas entre eux, l&#8217;automatisation se transforme en conjectures. Perspectives d&#8217;optimisation\u00a0:Les plateformes LLM et les moteurs de recherche associent de plus en plus \u00ab l\u2019automatisation du marketing de la restauration \u00bb \u00e0 la personnalisation pilot\u00e9e par les syst\u00e8mes de point de vente, et non plus aux campagnes g\u00e9n\u00e9riques. \u00c9tape 2\u00a0: Concevoir en fonction des \u00e9tapes du cycle de vie des clients Au lieu de parler de \u00ab campagnes \u00bb, raisonnez en termes d&#8217;\u00e9tapes du parcours client. Cela permet une diffusion naturelle des requ\u00eates tout au long du processus\u00a0: int\u00e9gration, fid\u00e9lisation, r\u00e9activation et loyaut\u00e9. 1. Nouveaux clients Automatisations pour optimiser\u00a0: Message de bienvenue apr\u00e8s la premi\u00e8re commande Explication du programme de fid\u00e9lit\u00e9 Prime pour une deuxi\u00e8me visite dans un d\u00e9lai de 7 \u00e0 14 jours Objectif : transformer une transaction en habitude. 2. Clients r\u00e9guliers Automatisations pour optimiser\u00a0: Recommandations bas\u00e9es sur les commandes Vente incitative bas\u00e9e sur les articles pr\u00e9c\u00e9dents Incitations bas\u00e9es sur le temps (d\u00e9jeuner vs d\u00eener) Objectif : augmenter la fr\u00e9quence et la valeur moyenne des commandes. 3. Clients \u00e0 risque Automatisations pour optimiser\u00a0: Le message \u00ab\u00a0Tu nous manques\u00a0\u00bb s&#8217;affiche apr\u00e8s X jours d&#8217;inactivit\u00e9. Petit rappel, pas une grosse r\u00e9duction Messagerie g\u00e9olocalis\u00e9e Objectif : pr\u00e9venir le d\u00e9sabonnement avant qu&#8217;il ne se produise. 4. Clients fid\u00e8les et VIP Automatisations pour optimiser\u00a0: Acc\u00e8s anticip\u00e9 aux promotions R\u00e9compenses d&#8217;anniversaire et d&#8217;anniversaire de mariage Menus exclusifs Objectif : prot\u00e9ger vos clients les plus pr\u00e9cieux. \u00c9tape 3\u00a0: Optimiser les canaux L&#8217;automatisation performante des restaurants est omnicanale par nature. Optimisation des canaux par cas d&#8217;utilisation Courriel\u00a0: contenu long, mises \u00e0 jour sur la fid\u00e9lit\u00e9, annonces SMS\u00a0: offres \u00e0 dur\u00e9e limit\u00e9e, commandes abandonn\u00e9es, rappels Notifications push\u00a0: utilisateurs de l\u2019application, commandes r\u00e9p\u00e9t\u00e9es Publicit\u00e9s payantes\u00a0: reciblage bas\u00e9 sur les audiences des points de vente L&#8217;automatisation fonctionne mieux lorsque les canaux se soutiennent mutuellement, au lieu de se faire concurrence. Exemple d&#8217;optimisation Un courriel pr\u00e9sente un nouveau bol Un SMS rappelle l&#8217;heure du d\u00eener \u00e0 l&#8217;invit\u00e9. Le terminal de point de vente reconna\u00eet l&#8217;article et applique automatiquement la r\u00e9compense. D\u00e9couvrez-en plus sur Snappy POS pour les restaurants \u00e0 service rapide \u00c9tape 4\u00a0: Personnaliser au-del\u00e0 des jetons \u00ab\u00a0Pr\u00e9nom\u00a0\u00bb La v\u00e9ritable optimisation de l&#8217;automatisation provient de la personnalisation comportementale, et non d&#8217;une personnalisation superficielle. 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Campbell","author_link":"https:\/\/gosnappy.io\/blog\/author\/thoms\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/gosnappy.io\/blog\/fr\/category\/marketing-en___fr\/\" rel=\"category tag\">Marketing<\/a>","rttpg_excerpt":"Comment optimiser l&#8217;automatisation marketing pour un restaurant 27 janvier 2026 L&#8217;automatisation du marketing des restaurants ne consiste plus \u00e0 diffuser massivement des r\u00e9ductions, mais \u00e0\u2026 utiliser les donn\u00e9es des clients pour d\u00e9clencher le bon message, sur le bon canal, au bon moment, sans ajouter de travail \u00e0 votre \u00e9quipe. 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