A custom loyalty app for the world’s largest bubble tea brand

About

Coco Fresh Tea & Juice

Nancy is the Regional Sales Manager of Coco Fresh Tea & Juice, a global bubble tea brand with 35+ locations in Ontario.

Restaurant Type

Quick
Service

Open Since

2014 in
Ontario

Number of Locations

35+ in
Ontario

Snappy Products They Use

Custom Mobile App, Loyalty, Online Ordering, Third-Party Delivery, Marketing

“If you have a vision for your online customer experience, Snappy will deliver. Our custom mobile app modernized how our franchisees connect with customers. Online orders and rewards are streamlined through the application and sales data are segmented by store so I can see trends and identify revenue-generating opportunities in real-time.”

Nancy, Regional Franchisee Manager

Needs

CoCo had been growing for nearly five years in Ontario when the franchise owners agreed they needed a modern solution to manage loyalty rewards. Their physical stamp cards did more harm than good — they were easy to lose, expensive to print, and CoCo’s regional sales manager, Nancy, couldn’t track where rewards were redeemed. Nancy tested several vendors but the high subscription costs for their growing network franchises were unaffordable. CoCo needed a custom app designed specifically to their needs.

Transformation

Snappy developed a custom app for CoCo with all the bells and whistles. Customers can order directly from the application, get notified when their order is ready for pickup, and can see their reward points balance anytime from their phones. Since the application supports geolocation, CoCo can automatically send users promotions from the store nearest to them and every online order is tracked back to the store. Customers are happier and Nancy can analyze and report on store sales data with ease.

Results

20-40% of sales come from the app depending on the store location ; 0% decrease in sales during COVID-19's lockdowns

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