Freshslice Pizza has long maintained a loyalty program, but recent updates have transformed it from a simple rewards system to a dynamic customer engagement tool. Previously, the program functioned similarly to a digital punch card: patrons earned a free pizza after a set number of purchases. The program’s limitations meant that only higher-spending customers could take full advantage of the rewards.
After Snappy’s loyalty program integration, Freshslice Pizza made strategic enhancements to its loyalty program, focusing on greater accessibility and faster reward redemption. Customers can now enjoy benefits such as 5% cashback on all purchases, a 2-for-1 coupon on pizza slice combos priced at $5, and a variety of other rewards. These changes were designed to cater to a broader audience, including those who make smaller, more frequent purchases.
“Our goal was to attract new users and boost the frequency of visits from our existing customers,” said Saf Sandhu, Operations Manager at Freshslice. “The improvements to our loyalty program have achieved exactly that.”