Increase in loyalty member repeat purchases.
Increase in average order value from loyalty program members.
Freshslice Pizza, established in 1999 by Ray Russell in Vancouver, British Columbia, has grown into a prominent Canadian pizza chain with over 100 locations nationwide. Renowned for its commitment to quality, Freshslice serves more than 20,000 guests daily, offering pizzas made with fresh, high-quality ingredients.
Operating a 100+ location pizza chain with separate systems for POS, loyalty, and kitchen display was causing fragmented customer data and operational inefficiencies while also hindering personalized marketing and consistent customer experiences. Freshslice Pizza knew they were losing potential sales by not maximizing the value of their loyalty program that was not integrated with their point of sale system.
Implementing Snappy's integrated solution that combined Point-of-Sale, Loyalty Program and Kitchen Display Systems significantly boosted Freshslice's loyalty program leading to increased sales. Snappy's integrated solutions streamlined their order processing, reduced errors, and improved kitchen efficiency, leading to faster service and increased customer satisfaction while the integrated loyalty system boosted retention and average order value through more personalized messaging.
Improved error rate efficiency on all orders
Increase average order value from loyalty program members
$378 monthly cost savings on technology per location
Snappy's net impact on Freshslice's order accuracy as a result of integrating multiple technology solution into one streamlined system has led to an average decrease in error rates to just 0.46% as multiple systems are able to instantly integrate with one another.
Snappy's integrated POS and Loyalty Program allowed Freshslice to better target and tailor personalized marketing to its loyalty program members through data resulting in an increase of 89% in average order value and 3x+ increase in repeat purchases among loyalty program members.
Faster transaction time, reduced error rates and lower monthly cost for Snappy's integrated solutions not only helped Freshslice reduce costs but significantly improve operational in-efficiencies that affect customer experience.
By using Snappy's integrated loyalty system that awards points for every purchase, Freshslice was able to increase customer retention and boost repeat orders. Customers were incentivized to increase their spending by redeeming accumulated points for discounts, free add-ons, or exclusive offers which directly raised the average order value.
Snappy's loyalty system features targeted loyalty coupons that rewarded customers with exclusive discounts and freebies on repeat orders, encouraging them to return more frequently and spend more each time. By redeeming these coupons, Freshslice customers were incentivized to increase average order value.
Snappy's gift card feature not only allows customers to purchase and redeem gift cards easily, but also encourages them to spend more on each visit. Freshslice customers also use gift cards as a referral tool, with recipients becoming new loyal customers, which in turn boosts average order value and overall retention.
"Snappy was amazing and they managed to complete all the jobs that previous companies were doing but, all in one and customize it to our needs."
Saf Sandhu
Systems Manager, Freshslice
