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Sukhothai

By 2008, with the much needed help from family and true friends, Vicente Regular and Nuit Regular opened Sukhothai. Their goal was simple: make real Thai food. Recreate the exact experience they had back in Thailand.

OVERVIEW

Sukhothai uses Snappy's loyalty solution to increase customer retention, improve customer engagement and build a loyal community with promotions and incentives.

16%

Increase in customer retention

7%

Increase in average order value

4

Locations

Background

There are many thai food restaurants in the Toronto area and Sukhothai wanted to make sure that they influence their customer base into more repeat visits and increased customer loyalty.

results

1

By offering exclusive perks such as discounts, freebies, or members-only events, Sukhothai incentivized patrons to return, fostering a sense of belonging and appreciation. These rewards not only encouraged repeat visits but also motivated customers to explore the restaurant's diverse menu and try new dishes, thereby increasing the average order value as they are inclined to indulge in more offerings during their visits.

2

The data collected through the loyalty program enabled Sukhothai to personalize offerings and tailor promotions based on individual preferences and purchasing behaviour. This personalized approach strengthened the bond between the restaurant and its patrons, further solidifying their loyalty and encouraging them to choose the restaurant over competitors.

3

Snappy's loyalty program serves as a platform for fostering community engagement and building relationships with customers. These engagements not only deepened customer loyalty but also encouraged members to become brand advocates, spreading positive word-of-mouth and attracting new customers.

solution

"Implementing Snappy's loyalty and membership solution has been a game-changer for our business. We have not only enhanced customer loyalty but also significantly boosted repeat purchases and average order values. Through exclusive perks and rewards, we've fostered a sense of belonging among our customers, making them feel appreciated and eager to return time and again"

Vicente Regular
Owner, Sukhothai