Increase in customer retention
Increase in average order value
By 2008, with the much needed help from family and true friends, Vicente Regular and Nuit Regular opened Sukhothai. Their goal was simple: make real Thai food. Recreate the exact experience they had back in Thailand.
Creating Community
By offering exclusive perks such as discounts, freebies, or members-only events, Sukhothai incentivized patrons to return, fostering a sense of belonging and appreciation. These rewards not only encouraged repeat visits but also motivated customers to explore the restaurant's diverse menu and try new dishes, thereby increasing the average order value as they are inclined to indulge in more offerings during their visits.
Loyalty Program
The data collected through the loyalty program enabled Sukhothai to personalize offerings and tailor promotions based on individual preferences and purchasing behaviour. This personalized approach strengthened the bond between the restaurant and its patrons, further solidifying their loyalty and encouraging them to choose the restaurant over competitors.
Customer Engagement
Snappy's loyalty program serves as a platform for fostering community engagement and building relationships with customers. These engagements not only deepened customer loyalty but also encouraged members to become brand advocates, spreading positive word-of-mouth and attracting new customers.
