Growth in online orders within first six months
Increase in sales from new customers
I Am Pho is an authentic Vietnamese restaurant in Quebec, offering dishes like pho, soup, and grilled meat vermicelli, with 7 locations in Montreal and franchising opportunities.
"As a growing Vietnamese restaurant chain with seven locations across Quebec, we faced increasing operational and customer service challenges. Our existing point of sale system wasn’t fully integrated with delivery apps, leading to frequent order entry mistakes, delays, and frustrated staff who had to juggle multiple tablets at peak hours. At the same time, phone orders were still common, tying up staff and making it difficult to keep up with in-store guests. These inefficiencies were costing us both time and money, while customer expectations for speed and accuracy continued to rise.
On the marketing side, our online presence wasn’t working hard enough for us. Our website was outdated and wasn’t optimized for search engines, making it harder for new customers to find us online. We knew that many Quebec diners were searching for “pho near me” or “Vietnamese restaurant” in their own language, and tourists visiting Montreal and Quebec City were missing us altogether. Without multilingual support, proper SEO, and an easy online ordering system, we were losing potential customers and failing to maximize the full value of our brand.
- Vicent, Owner at I Am Pho
When I Am Pho, a fast-growing Vietnamese restaurant chain with seven locations across Quebec, first came to us, they were dealing with fragmented systems that made day-to-day operations inefficient. Their staff had to juggle multiple tablets for different delivery apps, which often led to mistakes, slower service, and frustrated customers. Phone orders added to the workload, keeping staff tied up when they should have been focused on serving guests in the dining room. These operational pain points were not only costing time but also affecting the guest experience and overall sales performance.
Beyond operations, I Am Pho’s digital presence wasn’t keeping up with their growth. Their website was outdated, only available in one language, and lacked the search engine optimization needed to appear in local search results. Tourists searching for Vietnamese food in Quebec and locals looking for “pho near me” often couldn’t find them, and the absence of an online ordering option meant they were losing out on a growing segment of customers who preferred to order directly from a restaurant’s website. I Am Pho knew they needed a more modern, integrated solution to scale effectively and compete in Quebec’s busy restaurant market.
"To address these challenges, we partnered with Snappy to upgrade our entire restaurant. Snappy’s point of sale system seamlessly integrated with major delivery apps, eliminating the need for multiple tablets and reducing costly order errors. With centralized reporting and menu management across all seven locations, our staff gained more time to focus on customer service rather than administrative tasks.
The addition of Snappy’s online ordering platform also streamlined the process for both takeout and delivery, offering customers an easy, mobile-friendly way to place orders directly with us.Snappy also rebuilt our website with multilingual support in English and French, combined with built-in SEO to help us rank for key local searches like “pho près de moi” and “best Vietnamese restaurant in Montreal.”
This ensured we could reach Quebec’s diverse communities as well as international visitors. By integrating online ordering with our website and making the customer experience more accessible, Snappy helped us capture new traffic, grow our customer base, and position I Am Pho as a modern, tech-enabled restaurant brand.
- Vicent, Owner at I Am Pho
To address these challenges, Snappy provided I Am Pho with our all-in-one restaurant platform, starting with a point of sale system that integrates seamlessly with all major delivery apps. This eliminated the need for multiple tablets and drastically reduced the chance of order errors. Online ordering was added and fully synced with the POS, giving customers an easy and reliable way to order for takeout or delivery, while freeing up staff from the constant pressure of phone calls. With these upgrades, day-to-day operations became smoother, staff efficiency improved, and customer satisfaction increased.
On the digital side, we rebuilt I Am Pho’s website with a mobile-friendly design, multilingual support in French/English, and strong SEO foundations to ensure they ranked higher for key search terms. By connecting the website to their online ordering system, we created a seamless customer journey, from discovering I Am Pho on Google to placing an order in just a few clicks. This not only improved their visibility among locals but also helped capture business from Quebec’s large tourist market. Together, these solutions allowed I Am Pho to modernize their operations and position themselves as a leading Vietnamese restaurant brand in the province.
"Since partnering Snappy, I Am Pho has seen significant improvements across operations and sales. Online orders now make up 32% of total revenue. Order accuracy improved by at least 50%, reducing customer complaints and boosting positive reviews on delivery apps.
Our brand new optimized website doubled traffic within three months, helping us attract more tourists and non-French speakers, while 28% of new online orders came from first-time customers discovering us through digital channels. Altogether, these results positioned I Am Pho as a more efficient, customer-friendly, and digitally visible Vietnamese restaurant chain in Quebec."
- Vicent, Owner at I Am Pho
Increase in order accuracy for all orders
Online orders grew from 20% to 32% of all sales
In website traffic within first three months
Order Accuracy: By integrating POS with delivery apps, I Am Pho reduced manual errors and achieved a 54% increase in order accuracy across all locations.
Online Ordering Growth: With Snappy’s online ordering system, I Am Pho grew digital sales from 20% to 32% of total revenue, capturing more takeout and delivery demand.
Website Traffic: By launching a multilingual, SEO-optimized website, I Am Pho doubled its online visibility, achieving a 2x increase in website traffic within the first three months.