"Before working with Snappy, running India’s Taste across three locations came with a lot of operational headaches. Our online ordering system was outdated and not well integrated, which led to missed orders, slower processing times, and frustrated customers. On top of that, our website didn’t capture the vibrant, all-day buffet experience we offer, and it wasn’t optimized for mobile users, which meant we were losing potential online orders. Managing multiple locations without a streamlined digital setup took a toll on both our staff’s efficiency and our ability to provide a seamless guest experience.

We also struggled to keep up with consistent and impactful social media marketing. While word-of-mouth had always been strong for us, the restaurant industry in the GTA is competitive, and we knew we needed to be more visible online to attract new customers and keep regulars engaged. Without a dedicated strategy, our social media presence felt scattered, and our promotions often didn’t reach the right audience at the right time."
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- Amar, Owner at India's Taste

When Snappy began its partnership with India’s Taste, the restaurant group was managing three busy locations in the Greater Toronto Area. Known for its authentic all-day Indian buffet, the brand had a loyal customer base but was missing opportunities to capture a growing online audience. The online ordering process relied on outdated tools that were not fully integrated with the restaurant’s operations. This caused friction in the customer journey, with occasional missed orders, slower processing, and increased manual effort from staff to reconcile and fulfill incoming requests.

The restaurant’s website presented another challenge. While functional, it lacked the design impact and mobile optimization required to compete in an increasingly digital-first market. Customers searching for buffet options or Indian cuisine in the GTA were not always given a compelling visual or navigational experience that reflected the quality and vibrancy of the in-person dining experience. This disconnect between the restaurant’s offline reputation and online presence meant that potential guests were less likely to order or visit.

On the marketing side, social media efforts were inconsistent and largely reactive. Posts were irregular, there was no clear content strategy, and promotional campaigns lacked targeting. In a competitive market with dozens of local and national food brands vying for attention, India’s Taste risked losing digital visibility and customer engagement. The lack of a cohesive online marketing plan limited the brand’s reach, reduced opportunities to attract new diners, and left untapped revenue potential from delivery and takeout customers.

"Snappy stepped in with a complete solution that addressed these challenges head-on. First, they integrated a powerful, user-friendly online ordering system directly into our website, making it easy for customers to place takeout and delivery orders without the hiccups we were experiencing before.

They also completely redesigned our website to reflect the warm, inviting atmosphere of India’s Taste, ensuring it was mobile-friendly, visually engaging, and optimized for search so that more people could find us online.

Beyond just technology, Snappy’s team took over our social media marketing and brought a consistent, professional approach. They developed a content strategy that showcased our dishes, promoted our buffet, highlighted special events, and engaged directly with our community. Their targeted campaigns helped us reach more people in our area and turn online interest into real customers walking through our doors."
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- Amar, Owner at India's Taste

Snappy’s approach began with a complete overhaul of India’s Taste’s digital ordering experience. A fully integrated online ordering platform was implemented, seamlessly connecting with the restaurant’s website. This eliminated the need for manual order entry, reduced the risk of errors, and sped up fulfillment times. The improved interface made it easier for customers to place orders for takeout and delivery, while backend automation freed up staff to focus on service and operations.

The next step was a full website redesign. Snappy created a visually rich, mobile-optimized site that reflected the energy and authenticity of India’s Taste’s buffet experience. The site included high-quality food photography, intuitive navigation, and fast-loading pages to cater to on-the-go customers. Search engine optimization best practices were also incorporated, ensuring the restaurant ranked higher for relevant keywords in the Greater Toronto Area, increasing organic traffic and online visibility.

On the marketing front, Snappy developed a structured social media strategy designed to maintain consistent visibility and engagement. This included a posting calendar, professional food photography, targeted ad campaigns, and seasonal promotions to keep customers engaged year-round. Campaigns were optimized for both reach and conversion, ensuring that content not only generated interest but also drove measurable increases in online orders and in-person visits. The marketing strategy also included community engagement, responding promptly to customer comments, reviews, and messages to foster stronger loyalty.